CCBN2015: The radio and television weathervane came. Is this the national network?

The picture shows the site of CCBN2015

At the CCBN theme report meeting and on the 24th international summit, the State Grid Corporation had two reports. The reporters were Zhao Jingchun, the chairman of the State Grid, and Lu Jianjie, the deputy general manager. In addition, the State Grid Corporation was the choice. A series of signing ceremonies were held at the international summit preluded by CCBN. It seems that there is no doubt about the force in 2015.

What is the National Grid doing? Lead China's cable TV operators to industrialization. The State Grid needs to do it. It depends on how Chairman Zhao Jingchun spoke at the theme report meeting today. CCBN has always been the vane of the broadcasting and TV industry, but will it be the State Grid that will lead China Radio and TV to subvert innovation?

2. The integration of traditional media and new media develops.

President Xi Jinping pointed out in his speech at the Fourth Meeting of the Deepening Reform Leading Group last year: To promote the integration of traditional media and emerging media, we must follow the law of news dissemination and the law of the development of new media, strengthen Internet thinking, and adhere to the complementary advantages of traditional media and emerging media. , Adhere to advanced technology as a support, content construction as a fundamental, promote the in-depth integration of traditional media and emerging media in terms of content, channels, platforms, operations, management, etc., and strive to build a new form of a variety of advanced methods and competitive new mainstream The media has built several new media groups with strong power, communication, credibility, and influence. Form a three-dimensional, integrated development of modern communication system. It is necessary to focus on integration, on the one hand, and on the other hand, to ensure that the development of integration takes place in the right direction.

Radio, film and television are being fully integrated with the Internet. Although the Internet has only been in China for 20 years, the rapid development of the Internet, broadband, and mobile in the world has already caused tremendous changes in all walks of life. People describe these changes in terms of Internet thinking, the convergence of multiple advanced technologies, and disruptive innovation. Convergence systems and products such as IP studios, wired converged access platforms, broadcast television and Internet convergence platforms, broadcast television and 4G mobile convergence devices, new media delivery formats, and converged terminals will be presented to everyone. The significant increase in the participation of CCBN Internet and communications companies and manufacturers also reflects this trend.

The continuous deep integration of broadcasting, film, television, and the Internet, as well as the severe situation of Internet information security, put forward higher requirements on how new converged networks and converged services ensure security. Various network and information security solutions have become CCBN's in the new situation. Highlights.

3, broadband and intelligent networks will be the focus of the future development of radio and television

Broadcast TV is fully integrated with the Internet in all aspects of studio, transmission and reception. The future traffic of the Internet and mobile will mainly come from video and so on. It indicates that the basis of future broadcast TV services is broadband, whether wired or wireless. The American Digital Television Standards Organization ATSC this year asked the world for a new generation of digital television standard ATSC3.0, the goal is to integrate digital TV and mobile broadband, China's B-TrunC standard has become ITU PPDR broadband clustering international standards, radio and television also began to include broadband NGB-W research. Therefore, broadband network, digital home network, smart home, smart city and internet of things solutions based on various radio and television networks will arouse great interest from the audience.

4, various cloud platform solutions blowout burst

No matter what the new technology of broadcasting and TV is, we must consider the future broadcasting and television production and distribution under the cloud architecture. TV station production, network satellite transmission, and the traditional architecture of terrestrial, satellite, and cable distribution are changing. The nationwide radio and TV program production integrated distribution consumer service cloud architecture, can concentrate on program production, program distribution and services, program service consumption on a platform.

Currently, the cloud platform outside the broadcasting system is very active. There are Alibaba Cloud, Vision Cloud, and TCL Cloud that are involved in broadcasting and television; this year, TV stations and cable TV will fully turn to cloud platform architecture. How the cloud architecture is done will completely change the Chinese media. pattern! A large number of cloud platform products will appear at CCBN. For example, Ocean's media cloud platform adopts a hybrid cloud architecture and has a unified pool of integrated resources. It can provide integrated news production, production and interactive broadcast for all media environments, covering micro-operations. New ideas and new forms such as APP and OTT; media private cloud in New Auto CDV media cloud platform integrates resources and processes within the platform to support converged media services, and media exclusive cloud deploys various types of media operations based on public clouds. Software and services support intra-platform and Internet convergence platform services, while OnAir Cloud Platform is oriented to Internet operations.

However, the cloud architecture must be applied together with a variety of technologies such as big data and social networks in order to fully play its role; the clouds, networks, and virtual terminals of the cloud architecture must be considered at the same time; the convergence with the existing broadcast and television networks must be fully considered; Innovation model.

5. Development of Radio and TV Convergence

Radio and television convergence can be mainly viewed in both vertical and horizontal directions:

1 Vertical integration: The main goal is to promote the integration of the national cable television network and realize a nationwide network of cable television networks; build the radio and television network into a manageable green network. This mainly focuses on two aspects: on the one hand, it mainly focuses on integration of technical means, transmission means, etc., and promotes intelligent cooperative coverage of wired, wireless, and satellite networks, and provides full-network-wide, seamless connectivity through accelerating the construction of a nationwide interconnection platform. Realize the physical connection between the backbone network and the distribution network; the other side is the integration of content and network, build the development model of “content+channel+platform integration”. The broadcasting and television network is the transmission task at the earliest, and now SARFT requires China Radio and TV to become new in the future. The media group is "Content + Channel + Platform Mode". Therefore, this requires China Radio and TV to adapt to the multimedia trend, speed up the construction of a full-featured, full-service network, promote the integration of content resources, recreate content production and dissemination processes, integrate radio and television programs, film and television and other video content, and also integrate newspapers and magazines, books, etc. Publications, construction of content bases, and integration of content and networks.

2 Horizontal integration: Broadcasting and TV network must stand in the high angle of media development and further give full play to and develop the huge advantages of broadcasting and television network, and strive to explore the integration and development of broadcasting and Internet, making the broadcasting and TV network a cross-industry fusion network. This mainly needs to consider two aspects: On the one hand, it draws on Internet thinking, turning unidirectional, isolated, simple into two-way, collaborative, and intelligent, facing multiple networks and multiple terminals, and building new platforms such as big data centers and cloud computing centers. Fragmentation integration of content, request for highlights, optimal combination, intelligent distribution, and ease of use, to meet interactive customized services and multimedia services, that is, "convergence of intelligent networks to enjoy digital life"; the other is the form of services Shift from a single broadcast service to a comprehensive format service, promote multi-channel content distribution, introduce social attributes, enhance user interaction, enrich user experience perception, promote multiple and smart business applications, and segment markets to perform refined services to meet Users have more choices and personalized service requirements.

6, 4K Ultra High Definition Development

Ultra HDTV represents the development direction of color TV. At the 2015 Consumer Electronics Show (CES) conference in the past, ultra-high-definition television has become the industry's focus. Giant TV giants have introduced representative products, and Chinese companies are not satisfied. Japan, South Korea, the United States, and France are all stepping up efforts to build a 4K live television platform. In 2014, China's TV sales decreased by 5.6% year-on-year, and China's TV market sales in 2015 should be roughly the same as in 2014. However, the market for 4K ultra high-definition television has grown substantially, and is expected to increase by 10 times from 2013. It is particularly important that the weaknesses of ultra-high-definition television technology have been completely broken. These indicate that China’s ultra high-definition television will usher in a major development in 2015. Therefore, the audiovisual industry has entered the era of Ultra HD.