On March 10, 2018, the 2018 China New Retail Leaders Summit jointly organized by the China Household Electrical Appliances Association and Avi Cloud (AVC) was successfully held in Shanghai. The summit focused on the theme of “Open the New Frontier to Lead the Futureâ€. The hot topics in the new retail sector provide an in-depth analysis of the status quo of new retail development and explore new opportunities and changes under the new retail era. Chen Qi, general manager of AO Smith's Water Purification Business Unit, brought his own thoughts.
AO Smith, general manager of the water purification division Chen Qi
Chen Qi said that the changes in the new retail are fast. One of my own personal feelings is that in the past two years, everyone has really come up with the real power to fight. AO Smith is a home appliance manufacturer, how to meet the needs of users, especially in the new How should we respond to the retail situation? Or should we show that AO Smith's 144 years of adherence is the ability to research and innovate. We are really able to solve industry problems and consumer pain points.
It is understood that 20 years into China, AO Smith not only has electric water heaters, gas water heaters, and reverse osmosis water purifiers occupying the top spot in the industry in terms of market share, so that Chinese consumers can enjoy safe and fresh water purification. AO Smith Focus on research and development, with great concentration of new water purifiers. AO Smith's patented MAX3.0 Plus long-lasting reverse osmosis water purifier, which maintains a long-term life of reverse osmosis membranes for up to 3 years, increases the net aquifer water rate to 75% at one stroke, and solves the problem of reverse osmosis water purification that has long plagued the industry. The problem of high water efficiency and long service life of reverse osmosis filter elements cannot coexist.
Not only that, AO Smith has insight into the desire of Chinese consumers to directly obtain hot water, and diversify the demand for water temperature such as tea and milk powder. Especially for families with children, the traditional way of operation is to pick up water, boil water and dip the water back and forth. This process may take 20 minutes or even longer. Consumers want to be able to directly receive hot water that is purified and adjusted to the desired temperature. This year, AWE and AO Smith launched a water purification hot beverage machine. It is used with AO Smith's reverse osmosis water purifier to achieve direct hot water use when the water purifier is connected to the water. At the same time, it is equipped with a high-end smart touch hot and cold dual temperature faucet at room temperature. , high-temperature water to switch heart, let the family enjoy safe water hot drinks. In addition, AO Smith's brand new water filter products also debuted in this year's AWE. The unique filter patent waterway design can effectively remove 99% of lead, long-life filter with a life of up to 3 months, intelligent filter replacement tips, and minimal patents. The design allows users to easily and safely drink clean and safe water.
AO Smith long-term reverse osmosis water purifier exhibition area
Chen Qi introduced, AO Smith's water purification products installed on the smart faucet and the body of the dual reminder, you can access the Internet's RFID capabilities and wifi capabilities, are starting from the user, starting from the product, providing consumers with a good solution Program. As a branding partner, we hope that we will first develop product development with the ultimate experience, not just solve 80% or 90% of consumers' problems, but rather need a perfect product to solve the consumer experience, not only the function but also With a face value, the next step is to further strengthen service and word-of-mouth development so that under the new retail environment, we can continue to build our brand into a high-end, professional brand in the minds of consumers.
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