In the context of accelerating global economic integration, China's current role as a world factory is increasingly recognized by well-known foreign manufacturers. The same is true for the professional audio lighting and conference broadcasting system industries.
The latest research data shows that, on the one hand, the recognition level of “Made in China†by many well-known foreign manufacturers has been greatly improved. At the same time, it is a common phenomenon to select OEM manufacturers with large scale in China. Although in the manufacturing process, the profits that domestic enterprises can obtain are far from the returns obtained by the well-known foreign manufacturers operating brands, but as an important step to go out, it will undoubtedly help domestic manufacturers in the enterprise management, manufacturing processes, A significant leap in quality control and process level. On the other hand, a small number of domestically powerful manufacturers have had relatively strong tangible and intangible capital after the initial accumulation of capital's original capital, and they have certain resources in all kinds of channels. On this basis, some of the leading manufacturers, through the introduction of foreign advanced production lines and related equipment, from the hardware configuration, but by hiring foreign experts, and cooperation with domestic research institutions, so that their own manufacturing process and There is a significant update in the technical content of the product.
First, the status quo of the audio and lighting industry
The high-profile performance of China's macroeconomic situation in recent years has attracted worldwide attention. With the rapid growth of central and local fiscal revenues and the continuous increase in the income level of urban residents, venues and plazas that meet the needs of public entertainment and cultural performances, and construction projects for government, commercial and civilian buildings and other places. Start work on the horse. Thanks to the acceleration of social progress and the promotion of public cultural consumption, the development of the professional audio industry has also benefited a lot. As the three major demanders of the conference system, government agencies, enterprises and institutions and educational institutions, in the process of accelerating the investment in fixed assets of information transformation and construction, have the advantages of convenient communication, relatively low cost and conformity to the information office. The procurement requirements for remote/video conferencing systems are considerable. In addition, the vigorous development of domestic public entertainment and cultural performances has, on the one hand, fostered an emerging market with a dynamic and wide audience, and on the other hand, it is an upstream supporting equipment provider, mainly professional audio lighting products. The manufacturer has brought a broader market development space.
In recent years, the competition situation in the domestic professional audio lighting and conference broadcasting system industry has become increasingly prominent, and the confrontation of products, technology, brand and marketing has gradually become the mainstream of the market. The major enterprises in the industry have basically reached a consensus on this form of judgment. In the future, the most fundamental competition in the industry is still implemented in the two elements of technology and brand.
The scope and scale of market applications continue to expand, especially in some major projects, and domestic and foreign companies are further approaching the actual needs of the Chinese market. In addition, the high-profile organization of several large-scale industry exhibitions has also become an important auxiliary agent for promoting communication and benign development in the industry. The annual "Shanghai International Professional Lighting and Audio Exhibition" and "The 16th China International Professional Audio? Lighting, Musical Instrument and Technology Exhibition" have been held in Shanghai and Beijing in October 2006 and June 2007 respectively. The grand debut has become a broad stage for domestic enterprises to grasp the changes and development trends of the industry's overall products and technologies, promote their own brands, and promote communication between domestic and foreign companies.
Second, the overall development trend of the audio and lighting industry
For the audio, lighting and conference broadcasting system industry, the next five years is an important period of development. First of all, for the entire industry, the further increase in market concentration and the gradual change in the market share ratio of domestic and foreign brands will be an inevitable trend. Several international and domestic famous brands will gradually lead the development direction of the whole industry. Some foreign and domestic brands will not be able to escape the fate of being eliminated. The market share of domestic brands relative to foreign brands will gradually increase, and the industry will present An important feature, but the comprehensive catch-up process of domestic brands will continue for a long time.
Of course, the expectation of the overall industry is based on the fact that major domestic manufacturers are on the same stage in terms of products, technology, marketing and services. Faced with the aggressiveness of foreign well-known brands, domestic manufacturers can only avoid being eliminated and get rid of "Made in China" and go out if they are rich in the most basic products and technologies and increase their own market competition. In a mature market economy operating environment, marketing and services play an important role. Under the circumstance, domestic manufacturers have relatively insufficient homework in this area, and the failure experience in past market practice is once again Explain that for domestic manufacturers whose products and technologies are still relatively weak, they should pay more attention to the peripheral effects brought by marketing and services. It is necessary to raise these two factors to the level of equivalence with products and technologies.
In the technical application level of many industrial product design and manufacture, intelligent, network, digital and wireless are the overall development trend. For the professional audio lighting and conference broadcasting system industry, digital control based on network architecture, wireless signal transmission and intelligent control of the overall system will gradually occupy the mainstream in the process of technology application. At the same time, in the design of the product, it will further integrate into the international trend and trend, and internal and external repairs, further narrowing the gap between the level of recognition and recognition of foreign famous brands in the demand side, thus gaining more major projects into the country. Opportunity.
In general, the development prospects of the domestic professional audio lighting and conference broadcasting system industry are quite encouraging in the future. The strong growth of external demand, the competitive interaction between domestic and foreign manufacturers and the continuous improvement of the market and industry norms indicate that the industry will usher in a new round of rapid growth. Of course, the unfavorable factors for the industry also exist. In recent years, the price of upstream raw materials has continued to rise, which puts higher requirements on the ability of manufacturers to control operations and manage costs. Under this background, the existing Manufacturers with strong scale have shown certain comparative advantages.
China's lighting and lighting market before the peak season, the cold thinking OLED display market continued to thrive in the second quarter of 2007. The real profit of the first half of the year was only 83.27 million yuan. Only the differentiation is the permanent way for the light source enterprises. As the ancient town lighting must be from the operating brand to the operating city
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