Since the second half of last year, price increases have become the main theme of the TV industry, especially for low-cost Internet TVs, but recently they have seen price cuts on OLED TVs. China’s OLED TV pioneer, Skyworth, announced a price reduction of 3,000 yuan for 55-inch 4K OLED TVs. , directly from the 13,999 yuan fell to 10,999 yuan, and high-end LCD TV prices are getting closer and even cheaper.
Skyworth 55S9-I is currently priced at 10,999 yuan
OLED TVs are not affected by the price increase of LCD panels. The price increase of LCD TVs is mainly affected by the increase in prices of raw materials in the upper reaches, in which the proportion of the cost occupied by the panels is very large. According to reports, the increase in LCD panels is generally 15%, and other component materials such as copper, Prices of aluminum and other products also continue to rise.
For OLED TVs, the impact of this round of television price increases is not significant because both are completely different display technologies.
OLED and TFT-LCD structure comparison
As can be seen from the above figure, the TFT-LCD emits light through the backlight unit (Backlight unit), turns on and off through the liquid crystal control, and then displays different colors through different RGB color filters, and the OLED uses organic light. Material, it has self-luminous properties, so no backlight is needed.
As a whole new generation of display technology, OLED TV is currently in the stage of rapid popularization, and panel prices are continuously declining.
OLED TV is rapidly gaining popularity
OELD TVs have features such as self-luminous, high-contrast, fast response and wide viewing angle that are superior to traditional LCD TVs. Of course, there are also deficiencies. The most embarrassing problems in previous years are low yield, residual image, and longevity. However, as the process progresses, these defects have been improved.
At present, the yield of OLED panels has reached a level close to that of LCDs, and the rate of large-size OLED products has reached more than 80%, laying a foundation for its rapid popularity.
For the OLED panel “ghosting†problem, it is also solved by improving the image quality improvement algorithm and improving the component characteristics. It is said that it is possible to watch 10,000 hours and there will be no image sticking phenomenon.
As for the service life, the current life span of OLED products manufactured by LGD can already be guaranteed to be 50,000 hours or more. This means that if you watch 8 hours a day, you can use it for 17 years, far exceeding the normal use cycle of a TV.
China's first self-developed OLED TV
Sony Releases XBR-A1E Bravia 4K OLED TV
In addition, the OLED camp is growing. BOEs of the upper reaches of the domestic market, BOE and Huaxing Optoelectronics have invested heavily in OLED production lines and increased investment in OLED panels. In November, Skyworth brought China's first self-developed OLED TV. In the era of core-less screen, in addition, at the beginning of the CES, Sony also introduced new OLED TVs, joined the OLED camp, and clearly regarded OLED as an important direction.
Unfortunately, the current size of OLED TV coverage is still relatively small, mainly 55/65 inches, in the trend of large screen, 65 inches is the mainstream choice, but the 65-inch OLED TV and 55-inch price difference is very large, currently Not in the ranks of price cuts, if the price of a 65-inch OLED TV can be further reduced, it would be even better.
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