[High-tech LED News] Since 2011, the North American LCD TV brand Vizio has intentionally cut into the LED lighting market, selling LED bulbs in the North American chain retail channel, and its parity positioning is expected by the industry, but this rumor passed from the beginning of the year to the 4th. In the quarter, Vizio's LED bulbs are still not officially available.
It is understood that Vizio hopes to use high-power LED light source to achieve brightness of 450 lumens, can replace 40-watt traditional bulbs of 7-watt LED bulbs, and requires color rendering (CRI) to reach specifications of 90 or more, while Vizio LED bulbs Suppliers include upstream LED diemakers, crystal packaging, packaging and thermal equipment, and Rayconx provides its optical design and assembly services.
Since the LED lighting spread prices compared to conventional lighting applications in about 4 to 5 times, in one fell swoop Vizio desired 7W LED bulb price down to $ 900 via the following, the market awareness started, but that the supplier, this price There is almost no profit at all. At present, the price of LED bulbs for Ruixuan supply channel operators is around 12~13 US dollars. There is still a gap between the two sides on the price consensus, and the mass production cooperation plan faces dystocia .
Ruixuan believes that the industry estimates that LED lighting will not be widely popular until 2015, but if the price cut is fast, when the LED lighting price difference is reduced to about 2 times, the market acceptance will be expected to grow substantially, but it is expected to take about 2 years to occur. . However, as the price competition in the LED lighting market is heating up, the medium-power LED products for TV backlights are turning to the lighting market, leading to market profits and suppliers to face low-margin competition. Ruixuan and Vizio are collaborating to capture the dream of LED lighting. I am afraid that there will be many difficulties.
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