On the afternoon of October 24th, at the Xiaomi television media communication conference, Wang Chuan, head of Xiaomi TV, announced that all millet TVs had a price cut of 200 yuan for the 4A 32-inch screen, for only 999 yuan.
In July of this year, Xiaomi released 32-inch millet TV 4A, which is the smallest millet TV so far. However, although the sparrows are small and fully-equipped, Xiaomi TV 4A 32-inch has a 64-bit quad-core processor, 1GB+4GB of large memory, and is equipped with Artificial intelligence system Patchwall puzzle wall, when the official price is 1199 yuan.
In terms of sales channels, Xiaomi TV initially cooperated with Xiaomi and JD.com and other new retail channels to conduct online sales. Starting from 2016, Xiaomi TV began to run offline channels, relying mainly on Xiaomi's home for online and offline sales. However, the current distribution of sales is still dominated by online channels, which will open up new sales channels in the next year.
The price of 999 yuan no doubt increased the millet TV 4A 32-inch cost-effective, but also improve the competitiveness of the same size TV line, but the problem of supply and demand is an urgent need to solve the millet TV, it is understood that millet TV 4A 32-inch sales are hot Bring unbalanced supply and demand, during the period of November, many merchants’ sales (sale and delivery, no stock) time extended from 5 days to 10 days and 15 days. Wang Chuan smiled and said: Have been rushed goods ".
Now that the price reduction will stimulate sales to a certain extent, Xiaomi TV needs to increase its production capacity to maintain a balance between supply and demand. Otherwise, it will be difficult to guarantee a better user experience. After all, the cheaper one must buy.
Xiaomi Wang Chuan
This is the second major price cut after Xiaomi TV's 4A 32-inch price cut in September (the original price fell from 1199 yuan to 1,099 yuan). This move can also be understood as the millet TV brings Internet TV into the era of hundred-dollar machine. In July of this year, Xiaomi released 32-inch millet TV 4A, which is the smallest millet TV so far. However, although the sparrows are small and fully-equipped, Xiaomi TV 4A 32-inch has a 64-bit quad-core processor, 1GB+4GB of large memory, and is equipped with Artificial intelligence system Patchwall puzzle wall, when the official price is 1199 yuan.
Xiaomi TV's sales in September
In general perception, merchants generally perform price reduction promotions on products with poor sales or special festivals, but Xiaomi TV seems to be doing the opposite. According to Xiaomi TV share sales ranking, Xiaomi TV 4A 32-inch sales in September 32-inch TV product line ranked first, but did not disclose specific sales data, Wang Chuan said that it may become the first listing Sales of TVs with 1 million units in six months have led to a reduction in sales costs. As a result, Xiaomi TV has decided to reduce the price to less than RMB 1,000. “Let users benefit.†Millet TV 4A 32 inches
The initial user of Xiaomi TV 4A 32-inch is aimed at young people who just graduated and rented a house. It is small, portable and convenient for users to carry and carry. However, according to the subsequent user portrait display of Xiaomi TV, many users regard it as a second TV or Table TV. In terms of sales channels, Xiaomi TV initially cooperated with Xiaomi and JD.com and other new retail channels to conduct online sales. Starting from 2016, Xiaomi TV began to run offline channels, relying mainly on Xiaomi's home for online and offline sales. However, the current distribution of sales is still dominated by online channels, which will open up new sales channels in the next year.
The price of 999 yuan no doubt increased the millet TV 4A 32-inch cost-effective, but also improve the competitiveness of the same size TV line, but the problem of supply and demand is an urgent need to solve the millet TV, it is understood that millet TV 4A 32-inch sales are hot Bring unbalanced supply and demand, during the period of November, many merchants’ sales (sale and delivery, no stock) time extended from 5 days to 10 days and 15 days. Wang Chuan smiled and said: Have been rushed goods ".
Now that the price reduction will stimulate sales to a certain extent, Xiaomi TV needs to increase its production capacity to maintain a balance between supply and demand. Otherwise, it will be difficult to guarantee a better user experience. After all, the cheaper one must buy.
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