The new energy efficiency standard will implement LCD TV prices

"Tablet TV efficiency limit and energy efficiency rating" will be formally implemented on December 1, the following three high-energy television will be forced to withdraw from the market, while the percentage of non-compliance LCD TVs reached 14.5%. Affected by this, Changchun LCD TV market is staged a price war.

According to past experience, the TV sales season should be one or two months before the Lunar New Year. However, judging from the current situation, the LCD TV market has entered the peak season in advance, and TV manufacturers have already Start the promotion, and the price reduction is very large.” At 10:00 am on the 28th, a television brand dealer in Changchun, a large home appliance store, told reporters that from about mid-November, dealers received notifications of price adjustments from manufacturers, the smallest The price reduction rate is about 15%.

He told reporters that this round of price cuts is not an act of individual TV makers. In the home appliance store where he is located, LCD TVs, including many domestic and joint-venture brands, have waged a price war.

To support this view is a variety of TV manufacturers to promote the means, a domestic brand 42-inch LCD TV discounted the original price is 5999 yuan straight down 1,000 yuan, current price as long as 4999. The brand's high-end LED LCD TVs also have substantial price cuts, the original price of 9999 yuan as long as 7990 yuan, a drop of more than 20%.

The joint venture brand does not show weakness. The reporter saw at a Japanese TV brand booth that the brand's 40-inch LCD TV enjoyed a straight-down 2,300 yuan discount from the original 6,999 yuan to the current 4,699 yuan, which was 33% cheaper than the original price. %.

The New Test of LCD TVs In fact, LCD TVs are a big price war, not just an individual phenomenon in a certain mall or a home appliance store, but a collective behavior of many TV manufacturers. In the words of Mr. Chen, who has been engaged in the television sales industry all the year round, “the current LCD TV market is too fierce, and various new technologies are emerging in an endless stream. Old models can only be sold through price reduction promotions.”

However, in Mr. Chen’s view, the fundamental reason that led to the price war in the LCD TV market ahead of schedule is that the “flat panel TV energy efficiency limit value and energy efficiency rating” to be formally implemented in China on December 1 will include LCDs. The energy efficiency of flat-panel TVs, such as LED LCD TVs, will be divided into three levels. High-energy TVs below the third level will not meet this standard and will be forced to delist. “There are still some LCD TVs on the market that do not meet the new standards. The proportion of non-compliance is as high as 14.5%. This part of LCD TVs will be the object of inventory.”

He told reporters that in the home appliance industry, technological innovation is often accompanied by price cuts in related products. According to Mr. Chen’s judgment, “this wave of price cuts will remain at least until the end of the year.”