The progress of society has led to the rise of China's wealthy class, and China's automobile manufacturing industry has gradually maintained a rising state. The next goal of China's auto industry is to enter the popularization period. It is reported that China's auto technology innovation has three trends, namely, electrification, intelligence and network.
In recent years, China's automotive technology innovation has developed rapidly, and the trend of electrification, intelligence, and networking has been obvious, helping domestic brands to rise rapidly. This fully reflects the important role played by the Chinese auto market in the process of global automotive technology innovation and change, and also indicates that China's auto manufacturing industry is entering a new era of development.
From 2009 to 2013, China's automobile production has been on the rise. After 2011, China's automobile production has entered a stage of steady growth from high-speed growth, and the automobile manufacturing industry has entered the stage of structural upgrading and sustainable development. In the past two years, the state has encouraged the development of new energy vehicles, which has led to a slight increase in the growth rate of the automobile JINGRU manufacturing industry.
In 2015, China's automobile production and sales grew steadily. The annual production and sales of automobiles were 24,503,300 and 2,459,760 respectively. It has ranked first in the world for 7 consecutive years, a record high, up 3.3% and 4.7% respectively over the previous year. In the situation, the growth rate of production and sales decreased by 4 and 2.2 percentage points respectively compared with the previous year.
From 2005 to 2013, China's automobile production and sales rate showed volatility, and the overall price remained between 98% and 101%, with little volatility. Among them, from 2009 to 2010, the automobile production and sales rate was affected by the global financial crisis, and the production and sales rate declined. According to the above production and sales data, China's automobile production and sales rate in 2014 was 99.03%, and the automobile production and sales rate in 2015 was 100.38%.
According to the above data, since 2013, China's automobile production and sales have exceeded 20 million vehicles for three consecutive years, and in 2015, it has ranked first in the world for seven consecutive years with a record high in global history. Assuming that the growth rate of automobile production and sales in the next few years will maintain a growth rate of 3.5%, by 2021, the production and sales volume of automobiles will reach 30.128 million and 30.236 million respectively.
Development trend of automobile manufacturing industryFirst of all, China's automobile consumption will enter a popular period. Compared with the international situation of thousands of people and per capita GDP, China is still at a low level. In addition, from the perspective of domestic consumption, there is also a potential market. China is now more common in deposits to buy a car, more than 80% of the car is full. In terms of the potential for instalments and the form of consumption, the penetration rate is lower than that of developed countries.
Second, the focus of car demand will extend to the second and third line regions. Some of the developed cities in the eastern coastal areas, especially the first-line markets such as Beijing-Guangzhou-Shanghai and Shenzhen, which have been first developed, have gradually entered a mature stage. In the next few years, the basic tone of control will become increasingly obvious, the scope of control will continue to expand, and the high-speed growth will inevitably be affected. A greater degree of inhibition. At the same time, the growth of the second and third-tier markets in the automotive industry is still worth looking forward to, especially in the provinces and cities in the central and western regions. With the increase of regional economic development and per capita income, the demand for automobiles will gradually enter a new expansion period, in the next few There is great growth potential in the year, and the growth rate is higher than the traditional first-line market will become the norm.
In addition, the development and growth of the rural market will also become the driving force for the continued growth of the automobile market in the future. In line with the development of second and third tier regions and rural markets, more and more auto companies are undergoing targeted marketing strategies and model adjustments. These positive explorations and practices will also provide important development and release of demand potential in China's auto market. The driving force. Therefore, in the future, the trend of the automobile market demand shift from the eastern coastal to the central and western regions and from the first-tier cities to the second- and third-tier cities will become increasingly obvious.
Finally, the automotive market demand structure will produce new changes. First, with the continuous rise of China's wealthy class, the luxury car market has shown a momentum of development above the overall growth rate of the market. This trend will continue for a long period of time in the future; second, independent brands have been concentrated in Competition in the low-end market, with the slowdown of the overall development of the market and the exit of stimulus policies, idle capacity, over-stocking and price wars will put greater pressure on independent brands; third, policy factors that constrain new energy vehicles Once solved, the proportion of sales of new energy vehicles will gradually increase as the infrastructure is continuously improved.
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