Reselling to LeTV Sports for two years alone also means that Sports and Sports has recovered the costs of the previous two years. However, for LeTV, in addition to arousing external attention, its actual commercial value has yet to be considered. Since many local stations can still broadcast Super League, the commercial value of LeSports' sole broadcasting rights is weakened. The sports big business has reported that in Lexus Sports’ most paid member area, the conversion rate of the members brought by the Super League is not satisfactory, and it is even worse than other competitive products under Le Sports. It is less than the top ten of the Premier League events. One in a minute.
At the end of last year, Lei Zhenjian had stated that in 2017, it is impossible to irrationally invest in some extremely high-priced products or content. The copyright price will be premised on the business model, and the most important thing is to look at its “profit and lossâ€.
At the resource promotion conference held in Lexie on November 9, 2016, the Super League, AFC Champions League, Top 12 Championship, Premier League and CBA were positioned as the company's five core IPs. Although LeTV Sports had announced that as of April 2016, it had rights to broadcast more than 310 sports events, of which 72% were exclusive rights. The sports program covers 22 major sports such as football, basketball, tennis, racing, golf, eSports, cycling, extremes, fights, and running, but almost the core IP of LeSports now runs out, and the copyright content has always been LeTV. The commercial foundation of sports. LeSports’s well-planned business model has become even more difficult today.
March 3 news, Suning's PPTV Juli Sports officially announced today, won the 2017 China Ping-Pong Football Association Super League new media all exclusive rights to the game, the new season Super League all 240 games will be in the PPTV sports three-end (PC + mobile + OTT) HD live streaming.
The announcement of this news also means that the former Lexus, the exclusive partner of the new media of the Chinese Super League, has completely lost the live music of China Super League. In 2015, Sports & Sports won the signal packaging and transmission and video copyright sales rights of the Super League 2016-2020 season for 8 billion yuan. According to the stipulations, the first two years of the Olympic Games will be paid annually by the Super League Corporation for 1 billion yuan, and in the following three years, it will be paid in increments of 1.5 billion yuan, 2 billion yuan, and 2.5 billion yuan.
In LeSco's lost AFC copyright colleagues, AFC officials officially announced that the Olympics will receive all AFC’s all-media copyright and signal production rights in mainland China, including the World Cup Asian qualifier finals. Asian Cup and AFC Champions League matches from 2017 to 2020. However, the follow-up specific play is in Suning's PPTV Juli Sports.
This may be related to equity trading. According to media reports, the Chinese Cultural Industry Investment Fund has already decided to transfer the shares held by it to Suning. After the completion of the transaction, Suning will become the controlling shareholder of China Sports, and Chinese culture still holds part of the shares of Olympic Sports. However, as of now, the parties have not officially announced.
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