According to Weibo News, the latest survey by Edison Research, a national public radio station and market research company, shows that the proportion of American adults owning smart speakers has reached 16%, a jump of 128% from January last year.
According to phonearena, the smart speaker combines audio and artificial intelligence and was pioneered by Amazon. Although it was less than three years old, it has become an indispensable part of American households. 65% of the users surveyed do not want to return to the absence of smart speakers life.
The survey shows that 34% of users use smart speakers to listen to the radio, this part of the time to replace smart phones. Another 30% of users use it while watching TV.
Switching lights on smart speakers, controlling room temperature and other home appliances is one of the biggest reasons to buy smart speakers. The survey even found that 38% of users consider buying a second smart speaker for other rooms or controlling more appliances .
The technology consulting agency Accenture / Harris InteracTIve recently announced that online interviews also found that after two-thirds of respondents have a smart speaker, they will reduce the time they use their phones.
Youjie Jie, the general manager of MediaTek's home entertainment product business group, told Jiwei that the sales volume of the smart speaker market in the previous year (2016) was only 3 million units, and the explosive growth last year was 10 times to 30 million units.
At present, from the perspective of the entire smart speaker market, foreign markets are relatively mature, and foreign technology giants such as Amazon, Google, Microsoft, and Apple all participate. Although the domestic market is in the early stages of development, it has also attracted a large number of domestic Internet / technology giants. Such as BAT, JD.com, Xiaomi, Lenovo, etc., many more small and medium-sized enterprises have entered the game, intuitively reflecting the optimistic view of the smart speaker market prospects.
In the foreign market, Amazon Echo has sold more than 10 million units since its release more than two years ago, and market sales have exceeded $ 1 billion. Analysts at the investment agency Morgan Stanley called smart speakers "the most successful consumer electronics" after the iPad. After the smart speaker products of Google, Apple, Facebook and other giants were unveiled, some organizations predicted that smart speakers will cover 75% of American households in 2020, reaching 94.2 million units.
In China, technology giants and artificial intelligence startups have deployed this market one after another. Alibaba released "Tmall Genie", HKUST Xunfei and JD.com established Linglong Technology and released "Dingdong Speaker", Lenovo launched "Lenovo Smart Speaker", Xiaomi launched "Xiaomi AI Speaker" with Google investment Background startups went out to ask and also released "Ask Speaker".
Judging from the shipments of smart speakers in 2017, the entire market has begun to take shape. According to the latest data from Canalys, the shipment of smart speakers exceeded 30 million units in 2017, and the global shipment of smart speakers is expected to reach 56.3 million units in 2018, which will be a "decisive year" for popularizing smart speakers.
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