According to the latest research data of GFK China, the sales volume of China's Bluetooth headset market reached 13.63 million units in 2017, accounting for 56% of the entire headset market. At the same time, the smart headset market has sprung up. This year's retail market will reach 500,000 units, or it will become a new outlet for voice interaction.
Compared with traditional Bluetooth headsets, the voice interactive experience emphasized by smart headsets is not available in the former, and it can also bring more kinds of application scenarios and scalability. Since Apple launched the true wireless smart headset AirPods in September 2016, the wind direction of the entire headset market has been changed by Apple, and the smart headset has also ushered in rapid development.
In the domestic headset market, smart headsets have also ushered in high-speed development in 2017. Many domestic manufacturers such as Q&A, Mi Wei, Keda Xunfei, and TOPPERS have entered the smart headset field and brought a variety of new products. Headphones, as the most used and longest-lasting peripheral products, will be expected to take wearable devices such as smart watches in the future, making it easier and more convenient for users.
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