"Whether it is an IT giant or a car company, if you don't say that you are busy developing automotive smart products or car networking technology, you may be embarrassed to chat if you don't say that you are going to launch a driverless car."
Internet giants have already begun to look for new business opportunities in the car. In addition to Google, Apple also launched CarPlay before, Baidu launched CarNet, Tencent launched Lubao...
Semiconductor companies such as Intel, NVIDIA, and Qualcomm have also extended their reach to the automotive electronics market with relatively stable revenue performance, and want to use the latest processor product line to cut into the connected car segment.
This time, as the world's largest semiconductor company, Intel's appetite is still not small.
"Our goal is to become a very leading manufacturer in the automotive field, just like we are in the PC or server field. If Intel wants to do it, it will not want to be the third and fourth in it. It must be ahead." Xu Weijie, director of market development for the Transportation Solutions Division of Intel's Internet of Things Solutions and Products Division, told the reporter of China Business News.
Behind this, the car from the project to the factory for several years and a long period of use, for Intel, which is good at consumer electronics, will undoubtedly be a test.
In the view of IDC research director Wang Jiping, connected cars are a must for all major chip manufacturers.
"If the explosive growth of smart phones drives the first round of reshuffle in the chip market, then when the growth of the Internet of Things, including connected cars, is blown out, it will cause a second reshuffle of upstream chip makers." Wang Jiping Explain.
Intel is also cutting into the car system products. According to the introduction, the IVI system with Intel processor has a variety of extended functions. The processor and its I/O chips are repackaged to meet the higher temperature and lower million defect count (DPM) requirements of automotive and embedded customers, enabling products to quickly enter the market and improve automotive product differentiation. .
In Xu Weijie's view, Intel is completely different from the original pure chip supplier, providing a chip to the manufacturer and the manufacturer to make a product.
"Today we will do it with the manufacturers. According to different industries, we will go beyond the chip and do some solutions." Xu Weijie told the "First Financial Daily" reporter.
According to Intel's plan, more capable car companies can choose to use Intel's chips to finally make their own products; car companies can also expand and differentiate based on application solutions provided by Intel, so that products can be accelerated. Listing.
In fact, in-vehicle infotainment systems are only the first step in Intel's ambitions. Future Intel plans to introduce products for advanced driver assistance systems (ADAS) and autonomous driving solutions.
“Like building a house, we provide a basic framework, and then the manufacturers go to the renovation, and then put some differentiated and innovative products in place.†Xu Weijie explained.
According to public information, the current partners of Intel IVI system include Infiniti, BMW, Kia, Jaguar Land Rover, Toyota and many other overseas car companies. In China, Huatai Auto, Shenzhen Hezheng, Wuhan Bluestar, Hongqi Software, Huayang General Electronics, Hangsheng and many other suppliers have also joined.
"I believe that in the second half of 2014 to the beginning of 2015, there will be more car companies using Intel products, and there will be corresponding models in the market." According to Xu Weijie, since Intel is going to do this market, it will not I hope to be the third and fourth in this, and I must be ahead.
However, consumer electronics such as PCs and tablets have a completely different ecology from in-vehicle infotainment systems.
Xu Weijie’s response to this is that this is the process of (we) learning and a process of challenge. "And Intel's previous computer may be a new generation in a year or two. But for the automotive industry, it may take four years from the project to the product, and once it is put into production, it may take 10 years. goods."
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