According to the forecast issued by the authoritative home appliance data company Zhongyikang Times, the 8KG drum washing machine will quickly withdraw from the market and replace it with 10KG products.
Zhongyikang believes that 10KG is not the ultimate capacity segment of the drum. From the development of the washing machine industry, the main capacity section of the drum washing machine will stay at 12KG, and the capacity section of the drum washing machine will not be too large. It does not require consumers to provide a large space for it, and at the same time it can complete the washing of large fabrics, such as air conditioners, velvet curtains, blankets, etc., so it will be more popular with consumers.
The washing machine industry has an obvious upgrading trend. Roller products, large-capacity products, health products, and smart products have become the mainstream of market development. The capacity segment is another important standard in addition to the classification of washing machine products.
According to the monthly monitoring data of Zhongyikang Line, before 2007, the retail volume of the two-cylinder washing machine remained at around 30%, the market share of the washing machine was over 50%, and the drum washing machine had only a little more than 10% market share. The drum washing machine capacity segment is also concentrated in 5KG. In 2007, the 5KG (5.0-5.9KG) drum retail volume share was 71.8% (roller = 100%).
After 2007, the capacity segment of the drum washing machine was quickly iterated, and the 5KG capacity segment entered a recession period, which almost disappeared in the market in 2014. Correspondingly, the 6KG and 7KG capacity segments entered the growth phase, and the 6.0KG and 7.0KG products respectively It peaked in 2013 and 2014, but in the third year after the peak, the share fell below 10%.
At present, the main sales capacity segment on the market is 8KG products. Its share in 2013 was only 12.5%. In 2016, it reached the largest market share of 44.8%, but it also entered a recession period. As of April 2018, its 1-4 The monthly retail volume share has fallen to 36.0% (the share in April was 33.3%).
Referring to the growth trajectory of the 6KG and 7KG capacity segments, both from 10% market share to the summit, almost all took about five years, while 8KG products grew faster, from 12.5% ​​to the highest value only used four Year time. From the decline of the capacity segment, the fading speed of the 6/7KG product is much faster than that of the 5KG product. Even if the factor of accelerated decay is excluded, we expect the 8KG roller to drop to around 20% at the end of 2018, and close to 10 next year. %.
"That is to say, 8KG roller as the mainstream capacity segment of the market, will gradually fade out of the market in the next one to two years." Zhongyikang analysts said to the home appliance consumer network.
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