New plan for Nichia: lighting, car, and backlight

On November 14th, according to DIGITIMES , Nichia Chemical plans to focus on three major applications: lighting, automotive, LCD TV or LCD monitor. However, the demand for vehicles is not good due to the lack of market conditions, and the market conditions are not as expected. Lighting applications have already reacted in advance. It is expected that lighting will become the largest application market for LEDs in the future. As for LCD TVs, LED backlights are speeding up. If 2000 is regarded as the first wave of LEDs. Growth; now is the second wave of growth peaks, and the growth of this wave is the demand for LED backlights for LCD TVs.

    Nichia also pointed out that it will work hard in the direction of the three major directions in the future. The first is the supply capacity in response to the huge demand. It is estimated that the global market for white LEDs for LCD TVs will reach 4 billion in 2009, and the market will be larger in 2010. 1 digit or even 2 digits; the second direction is to improve luminous efficiency. At present, the highest luminous efficiency of mass production products is 150lm/W; the last is to improve color rendering, present more realistic colors, and improve color rendering. At the same time, the cost can be controlled appropriately.

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