Today, the domestic mobile phone market is intensifying. Lenovo, a veteran of domestic mobile phones, returned after a period of rest, and launched the new Lenovo Z5 on June 5, releasing the flagship mobile phone dividend again, sparking industry attention.
Lenovo Z5 strong return to stir the thousand yuan machine full screen mobile phone market
It is understood that Lenovo Z5 adopts the same popular multi-screen technology in the market, with a screen ratio of up to 90%. It is equipped with a ZUI system with excellent market reputation and super powerful, and it has an extremely cool aurora color appearance. In addition, Lenovo Z5 uses the domestic first Faraday electromagnetic boost technology, 0 power can still talk for half an hour, to solve the problem of users forgetting to go out.
Among the Lenovo brands, the Z series represents economy and is very cost-effective. Lenovo Z5 still maintains the Z series very close to the people in terms of price, 6G+64GB black version is priced at 1299 yuan. From the point of view of product configuration, Lenovo Z5 is comparable in its configuration to Xiaomi 8, but it burns to the price of 1,000 yuan, and it has a full-screen mobile phone market.
In the past, the thousand yuan machine market has always been the market dominated by operators. However, in today's mobile phone homogenization, quite a lot of consumers with replacement needs tend to be cost-effective models. The data shows that the top five sales of China's Qianyuan machine brand in April 2018 were OPPO, Huawei, vivo, glory and red rice. The industry believes that Lenovo Z5 this price segment will directly impact the top five brands.
Nowadays, the competition in the thousand yuan machine market has entered a white-hot stage, and Lenovo's Lenovo Z5, the new national flagship machine of Lenovo, has returned as a “new national flagshipâ€. It will surely stir up the domestic full-screen mobile phone market.
Products should use the market as the touchstone for 2 minutes to top the list of Jingdong single product sales
It is reported that Lenovo Z5 mainly uses Jingdong and Tmall as the main channels. Recently, it coincided with the Jingdong 618 carnival stage, and coincided with the first sale day of Lenovo Z5 on June 12th. Lenovo’s mobile phone won a good start on the first sale day: within two minutes of the first sale, it won the sales of major brands in the Jingdong channel. The champion, in one fell swoop more than the same time to launch the glory Play and Xiaomi 8. It is worth mentioning that Lenovo K320t and Lenovo Z5 also entered the top five sales of Jingdong single products.
It can be seen that as the flagship explosion of Lenovo launched this year, Lenovo Z5 has been welcomed by users on the opening day. This is in fact coincident with Lenovo's philosophy at the time of making this phone. At the time of the Lenovo Z5 conference, the routine said: "Whether the Lenovo mobile phone or the Motorola mobile phone is good, it is still necessary to return to the user's needs."
Industry analysis, accurate measurement of user demand and innovation should be the most basic driving force for manufacturers to face the market, and this time Lenovo mobile phone is user-centered, driven by technological innovation, and Lenovo Z5 is like this.
16-character core tuning Lenovo Z5 into Lenovo mobile phone return to important work
Today, Lenovo China is undergoing a comprehensive reform, from layout to business transformation, Lenovo uses the 16-character core to adjust the future development business.
The “Smart Lenovo Service China†four-word policy determines the next development direction of Lenovo's China business, including returning to the Chinese market, deepening the Chinese market and serving the Chinese market; second, the transformation will shift from product-centric to customer-centric.
It is reported that on the transition track, the mobile business is one of Lenovo's important businesses. At the Lenovo Z5 conference, Liu Jun specially came to the platform for the product, you can see the significance of this new product for Lenovo mobile phones. Liu Jun said that from 2011 to 2015, he left the mobile phone business, Lenovo mobile phone jumped from 500,000 to nearly 100 million, and achieved the second place in China and the third in the world.
But now, Lenovo mobile phones want to squeeze into the top five again and need to find a suitable way. "Conscience and good products, national mobile phones", Lenovo mobile phone back to the smart phone market with the help of these eight characters.
As an important return of Lenovo, Lenovo Z5 has been given an important task. Liu Jun said, "The mobile phone is the device with the highest user time and adhesion. It is an important hub for connecting intelligent IoT devices and applications. It is an important port for users to gain 5G experience in the future, and it is one of the important engines of Lenovo Intelligent IoT. Therefore, Lenovo Z5 is a node for Lenovo mobile phone to re-start, and it is also an important first step in the strategic transformation after Lenovo's return to China.
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