Market opportunity
“Traditional lighting has been deposited for many years, the pattern is stable, and the profits are too thin. The emergence of LEDs can bring new profit points. It can be said that it is driving the reorganization of the distribution brand.†According to Liu Xiang, the head of Nanchang Fu Shi Lighting Co., Ltd. "Reporter introduction.
"We used to be a lantern for crystal lamps. We are familiar with engineering fields. For example, the main lamps of hotels and villas have been purchased. General lighting and other auxiliary lighting are easy to follow up." Liu is currently extending the product line portfolio, hope and Professional LED brand companies have long-term cooperation. "We also have a lot of LED products in circulation, but they are all different in price, quality, and after-sales. But they are not familiar with the LED brand."
As in the case of engineering dealers, the vendor brand cooperation of distribution channels is constantly changing due to the penetration of LEDs. "The shortcoming of the circulation channel is that the profitability and loyalty of the dealers cannot be controlled. If there is not enough tempting investment promotion policy, or if the continuous profit is not realized in the short-term after joining, it is common for dealers to evacuate or fight back." Guo Huaguo, general manager of Minguang Lighting, said that the rigid cost of LEDs has been declining, and with the gradual acceptance of second- and third-tier cities, high cost performance and sustained profit protection have become the primary indicators for dealers to choose brands.
“So, the joint procurement of LEDs is higher than the ratio of traditional lighting and lanterns. At the Guzhen Light Fair in 2012, we received several batches of joint purchasing merchants from different regions in four days.†Deputy General Manager of Senpa Optoelectronics Marketing Lu Yi told the reporter of "Lighting Channels", "This type of business is in the second and third line, not the strongest in the region, but is eager to make breakthroughs in scale and brand with the help of LED new light source products."
The emergence of LEDs has brought about changes in agency loyalty and patterns, and traditional lighting and lighting dealers have begun to re-select. According to the reporter's investigation, Changzhou, Linyi, Chongqing and other lighting industry exhibition distribution centers show that provincial and municipal logistics companies with certain distribution channels have also begun to jointly purchase LED accessories from the production base and ship them back to local OEM assembly. This further promotes the integration of finished lamps in different regions of the surrounding area to reduce costs and enhance the price competitiveness of single products.
When the finished product batch goes up, the bargaining power of the raw material supplier is naturally improved, and one of the biggest items in the production cost is the material procurement cost. According to incomplete statistics, each 3% reduction in raw material procurement costs is equivalent to a 8%-10% increase in sales.
Temporary mission
Joint procurement is no stranger to most dealers, but in their awareness, it seems that more is still at the consumer level, and joint procurement between merchants and manufacturers is rare. Where to buy goods, what goods have been regarded as trade secrets by the business, the emergence of joint procurement means breaking the original procurement model, many people hold a skeptical attitude. “How is it possible?†Many traditional lighting companies with large distribution channels shook their heads toward joint purchases.
Especially when the products of their own brands appear only in the specialty stores as the subsidiary "supporting role" of the merchants, the merchants hold the attitude of trying to sell, and the enterprises do not have the same service as the long-term cooperative customers, the continuity of cooperation It is easy to discount.
At present, joint procurement is not mature in the lighting industry, including Jinan, Jilin, Dalian, Taiyuan and other cities. There are no cases of joint purchases by merchants. Even if there are, there are three or three partners, and after arriving in Zhongshan, Foshan, Huizhou and other industrial bases. Or separate purchases.
As one of the most important lighting distribution centers in the country, Linyi, many merchants also unanimously said that they have not thought about the joint procurement of LED products in the near future. The main reason is that this new procurement model is still not mature, and the effect needs to be verified. Some merchants bluntly said: "Joint procurement is equivalent to making your own cards naked and unacceptable."
The concerns of the merchants are not without reason. On the one hand, they are worried about the homogenization of purchased products and cause vicious competition. On the other hand, the brands that merchants represent are not the same, and the joint procurement operation is very difficult. According to the reality, joint procurement is more suitable for dealer groups of the same brand.
“The reason is very simple. The dealers of the same brand are highly close in a series of factors such as product type, business experience, and delivery location, and they have no direct conflict of interest and are easier to operate.†Shandong Tianma Lighting Chairman Liu Tongguang said, however, the joint purchase of the same brand of merchants is more likely to be seen as a manufacturer's ordering meeting.
“Like traditional lighting such as Philips, Osram, NVC, and Opp, the original channels are flourishing. The penetration of LED is basically a product and price system. Although the pace is slow, the channel influence is generally stable. "The company has been engaged in export for many years, and Zhou Jiaxiang, the chairman of Laiya Lighting, who is currently working hard to open up the domestic LED market, said. He believes that at the current transition period between LED and traditional lighting, the joint procurement of merchants is only a temporary temporary, rather than a symbiosis in the long-term marketing system.
Yuan Guanfeng, general manager of Marantz Lighting, told reporters about deeper concerns: usually large-scale chain stores will be more rational in purchasing, and the market will be better grasped, but if it is a temporary organization, “small and medium-sized customers buyâ€, there is a big Sensibility, often in the absence of understanding the combination of product, business and market demand where to "follow the wind" procurement, once there is a combination of slow sales, the impact of the brand in the region can not be ignored.
A single-phase VFD, also known as a variable frequency drive, is a specialized electronic device used for precise control and regulation of single-phase motors. Unlike three-phase motors that are commonly used in industrial applications, single-phase motors are predominantly found in residential and small-scale applications.
The primary function of a single-phase VFD is to control the frequency and voltage supplied to the single-phase motor, thereby enabling accurate regulation of motor speed. By adjusting the frequency and voltage output, the VFD allows for smooth and precise control over the motor's rotational speed. This feature is particularly useful in applications where speed control is required, such as in residential HVAC systems, small-scale machinery, and household appliances.
Energy efficiency is a significant advantage offered by single-phase VFDs. By adjusting the motor speed to match the load requirements, the VFD reduces energy wastage and improves overall energy efficiency. When the motor operates at a lower speed during periods of low demand, energy consumption is significantly reduced, resulting in energy savings and lower operating costs.
Motor protection is another important aspect addressed by single-phase VFDs. They incorporate various protective features, including overload protection, short circuit detection, and thermal protection, which help safeguard the motor against damage due to excessive current, voltage fluctuations, or overheating. This ensures reliable motor operation, prolongs the motor's lifespan, and reduces the risk of unexpected failures.
Harmonic filtering is also a critical consideration in single-phase VFD applications. When single-phase VFDs operate, they can introduce harmonics into the power supply, which may cause issues such as voltage distortions and interference with other electrical equipment. To mitigate these problems, single-phase VFDs often incorporate harmonic filtering techniques to suppress harmonics and ensure a clean and stable power supply, maintaining power quality and preventing damage to connected equipment.
Control algorithms play a significant role in single-phase VFD operation. These algorithms allow for precise control and adjustment of motor speed, ensuring smooth acceleration, deceleration, and accurate speed regulation. Advanced control algorithms enable efficient motor operation and enhance overall system performance.
In summary, single-phase VFDs provide precise control and regulation of single-phase motors in residential and small-scale applications. With their energy efficiency, motor protection features, harmonic filtering capabilities, and advanced control algorithms, single-phase VFDs enhance motor performance, reduce energy consumption, and ensure reliable operation in various residential and small-scale applications.
380V Inverter,Vfd Variable Frequency Drive,380V Variable Frequency Drive,Economic Vfd
WuXi Spread Electrical Co.,LTD , https://www.vfdspread.com