LED-backlit LCD TVs have received consumer attention since 2009, but because of the high price in the market, it did not become a year of true growth of LEDs, but this situation has changed in 2010. And with the implementation of the new energy efficiency standards in 2011, LED-backlit TVs with technical and price advantages are expected to become mainstream.
According to research data, the proportion of attention paid to LED products in the mainland consumer market jumped from 11% in January 2010 to more than 43% in December, while the proportion of CCFL backlight LCD TV consumption fell from nearly 90% in early 2009 to The current 57%.
It is expected that the products of LED backlight technology will grow rapidly in 2011. The retail volume of LED-backlit LCD TVs in China will exceed 24 million units, and the retail volume of traditional CCFL-backlit LCD TVs will be around 20 million units. The advantages of LED-backlit TV not only have a very long life, but also relatively low power consumption. With 55-inch Samsung LED-backlit TV, it consumes only 32-inch ordinary CCFL-backlit LCD TV. Because of these advantages and the implementation of the new energy-saving policies for flat-panel TVs, LED backlight display technology has become the standard for color TVs under the mainstream of energy-saving and environmental protection in the mainland.
In the homes where the mainland is preparing to buy flat-panel TVs, 65% of households will pay attention to energy consumption. In addition, nearly 20% of households will prefer energy-saving products with low standby power and low power consumption. With the improvement of consumer attitudes, consumers' demand for TV is no longer limited to picture quality, and energy conservation and environmental protection has gradually become the focus of consumers.
Faced with the trend and development trend of the TV market in the future, more and more manufacturers are investing in the research and development of LED technology, and the TV innovation brought by the technology upgrade has also made the LED-backlit TV, which is known as the “flat aristocratâ€, gradually move toward civilians. TV vendors such as Hisense, Skyworth, Konka, TCL, and Changhong have all laid heavily on LED-backlit TVs. Joint venture brands such as Samsung, Toshiba and Sharp have also launched new LED-backlit TV models.
In the era of consumer-led, energy conservation and environmental protection has become one of the focuses of consumers. Analysts expect that with the gradual implementation of new standards for energy efficiency of flat-panel TVs, LED-backlit TVs with strong technical advantages and price advantages will surely stabilize the position of color TV sales.
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