In 1980, Jin Xiaohua graduated from high school and joined the Hangzhou Power Generation Equipment Factory. He became an ordinary state-owned employee. In 1993, under the introduction of a friend, Jin Xiaohua transferred to Xiaoshan Supply and Marketing Commercial Corporation to do marketing work. In 1999, when the unit went bankrupt, Jin Xiaohua and his workers were all laid off. What should I do? Jin Xiaohua can't eat too much, and I can't sleep. I am anxious to turn around like an ant on a hot pot. After my wife's encouragement, Jin Xiaohua "inspected" in Hangzhou, Shaoxing, Yiwu and other places. I feel that Xiaoshan Commercial City has a good business. Especially the building materials market. After returning home, after a moment of contemplation, he discussed with his wife and relatives and decided to "set up in the commercial city" and decided to do something personal.
Create a "three friends" store, love to fight will win
Jin Xiaohua, who is honest and honest, raised funds of 80,000 yuan with the help of the Commercial City Management Committee, the Industrial and Commercial Office, and especially a private association. Among them, rented a store of 8 square meters with 20,000 yuan. In the name of three laid-off workers, the company established the “Sanyou Electric Appliances Firm†and started the retail, wholesale business of electrical appliances, switches and wires. However, it was always very difficult to start, because the facade was small, the goods were incomplete, and the head was added. Unfamiliar, relatively few customers, so the business is small, and the income is low. In order to maintain their daily expenses and expenses, they have to get up early, increase the store's business hours, do business a little bit, and experience a little bit of accumulation. When the two workers are in the store, Jin Xiaohua uses the tricycle to bring the goods into the community monopoly. Over time, Jin Xiaohua has his own sales ideas - home delivery + retail wholesale. In the present view, it is what we usually call "marketing", and the hard work pays off. After Jin Xiaohua's struggle, the business of "Sanyou Electric Appliances Firm" has become bigger and bigger, and the more climbed, "not going through Wind and rain, how to see the rainbow", "Love will fight to win" This is the best portrayal of Jin Xiaohua's business history.
Second, change the name of the store, and bring out the benefits
In the process of doing business, Jin Xiaohua is very confident about his stable customer channel and the increasing sales volume. He said to the author: "We have a store near the West Mall Road. The sales are very good. They are all old customers. We are proud. Yu wall switch, Delixi Electric and many other famous brands in Xiaoshan's general agent, Guangzhou Qisheng switch or Xiaoshao area's general agent, our "three friends" sells products, sells quality, and makes the store open The store is made into a big store, allowing consumers to freely enter and exit, free to buy.
With the continuous expansion of business, in 2005, Jin Xiaohua changed the store, changed the name of the store - "Sanyou Lighting", increased the number of vehicles, increased the number of employees, and increased the number of outlets. Now when we talk about how fast it will develop at the time, "delivery door + brand electrical appliances + integrity management + sincere cooperation = famous gas + good business", this is Jin Xiaohua's answer, but a simple sentence tells the "three friends lighting The secret of Jin Xiaohua and his workers have left a good reputation among consumers with this business ethic. "People-oriented, integrity first, after-sales service first" has become the fundamental business philosophy of "Three Friends."
Three modified brand stores, shops and hypermarkets
Effort pays back. Jin Xiaohua feels that the number of repeat customers has increased, and the wholesale of electrical products has expanded. It is the best support and expectation for the "three friends". In 2008, "Three Friends" opened two hypermarkets with more than 400 square meters, Jin Xiaohua and his workers. The second time recruited the horse, the third time changed the name of the store - "Sanyou Building Materials Business", gathered Rongjia wall switch (R000G) and various switches, Zhongce wire, TV network dedicated line, telephone line, computer eight core wire, Leakage protectors, air switches, PVC wire and tube, audio cables, various distribution boxes, light bulbs, fluorescent lamps, energy-saving lamps, lamps and other building decoration materials, one-stop service, which gains economic benefits, Jin Xiaohua “Sanyou Building Materials Business†has also received many honors. It has been rated as “Five Good Business Householdsâ€, “Civilized Business Households†and “No Counterfeit Credit Commitment Households†by Xiaoshan District Government Department.
Edit: LC-HY
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