The LED-related application was unveiled at the opening ceremony of the 2008 Beijing Olympic Games, which left a shocking impression on the world and gave people a new understanding of LED. But after the Olympics, what are the status of many LED manufacturers in China? Recently, LEDinside visited Shenzhen Ruifeng Optoelectronics Co., Ltd. and conducted an industry interview with Mr. Mao Jiande from the Marketing Department to learn about some of the conditions of China's LED downstream packaging manufacturers.
Mr. Mao Jiande said that Ruifeng Optoelectronics Co., Ltd. is a LED downstream packaging company with a certain scale. It is headquartered in Shenzhen and has senior technical consultants with 30 years of industrial experience in Japan, the United States and Taiwan. It also has many universities and research institutes in mainland China and Hong Kong. The established technical cooperation is devoted to the research and development of the core materials, processes and architecture of optoelectronic components, and the products have been continuously growing in reliability, quality and optical performance. There are dozens of related basic patents.
He also said that the company has many years of experience in optoelectronic device packaging, and pursues quality, technology leadership and fast service. It has extended its product line to global automotive instrumentation, car audio, car DVD, small and medium size LCD backlights, and mobile phones. Optoelectronic device suppliers in the field of decorative lighting. He further pointed out that the highest proportion of revenue from Ruifeng Optoelectronics is still its backlight user base.
For the 2008 Olympics, the demand for LED landscape lighting is slowing down. Mr. Mao said that after the Beijing Olympic Games, the need for LED landscape lighting has slowed down significantly. His analysis may be related to the weakness of the global consumer electronics market. In part, the demand for outdoor LED billboards in the market is reduced, and the consumption of mobile phones and decorative lighting products is slowing down. related. At the same time, he also mentioned that the manufacturers of LED outdoor viewing screens in China are getting thinner and thinner, and the competitive pressure in the domestic market is so great that there are many low-cost LED viewing screens on the market, competing with each other, in case of LEDs. The demand for outdoor screens is slowing down, and manufacturers of these LED screens will work harder.
Mr. Mao also shared with us how the company should respond in this era of rapid development of the LED industry. He pointed out that the weakness of global consumer electronics has been the development of the domestic LED industry. After the high-speed product development period in the past few years, it will enter a stable mature period from now on. In this process, growth still exists, but the connotation of competition It will extend to all aspects of the enterprise, how to reduce costs from product, price, process, yield, and risk reduction, which will become the key to the development of the company. When the LED industry develops very rapidly, to become the leader of the LED industry, the market planning of enterprises plays an important role, including strengthening the promotion of corporate brand and image through large-scale exhibitions related to LEDs, and expanding to reach more guests. .
Conclusion
Mao Jiande comprehensive analysis, the current LED application market is mainly in mobile phone backlight, indoor and outdoor LED viewing screen, viewing devices, home environment lighting. Based on this, the next wave of the main force may still be these markets, but the penetration rate of high-end mobile phone backlights, medium and large LCD backlights, automotive LED products and home lighting market will continue to increase. In addition, some scattered markets such as special lighting will be even more developed. This is because the cost requirements of special lighting are not as demanding as general lighting, so the current relatively high price LED lamps will have higher visibility in the special lighting market. .
Of course, after a few years of replacement, LED traffic lights have become very common. Due to the long service life of LEDs, it is difficult to have large-scale replacement work in the short term, which will make the traffic indicator light demand for LEDs. Low tide.
Looking at the LED network for automobiles, China's car market is huge, but the requirements are high, and the certification period is long. As long as there is excellent product quality, the market demand for LED backlights and lamps is very large, and the demand in this market is growing. The comparison is stable.
Finally, look at the LED viewing screen, which has been widely used in banks, securities, massaging stations, and stadiums due to its advantages of easy assembly, low power consumption, and high brightness. In the future, this market still has considerable growth potential. Under the promotion of the Olympic Games, the World Expo, the demonstration effect of some urban nightscape projects, and the favorable factors such as the national semiconductor lighting project, the architectural lighting market is still promising.
It is believed that as a major producer and consumer of lighting products, Chinese LED companies will have a place in the new round of technological revolution and realize the rapid development of the semiconductor lighting industry.
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