Shenyang LED TV Tower invested in the construction of 2 LED backlight display module production lines with an annual production capacity of 2 million sets. The "World-class, China's No. 1" Jiangsu (Nantong) LED backlight industrial base broke ground; with an annual output of 400 The Tongfang digital TV project of Wantai Digital TV officially started in Qinzhou, Guangxi... The continuous improvement of sales in overseas markets has prompted Tongfang's shares to further expand its rapid expansion in the digital TV field.
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Give priority to overseas markets
“Tongfang has adopted a strategy of prioritizing the development of overseas markets, and has expanded its scale and relied on advanced technology, good performance and price ratio and unique services to win customers and win the market.†Wang Lianghai said that technology innovation and market development are combined. It is a strong advantage that Tongfang TV has different from competitors in overseas markets.
According to the strategic plan of “Three Strategies, Three Stepsâ€, from “Branding Strategy†and “Group Strategy†to the third step of “Internationalization Strategyâ€, Tongfang TV has established “International, Technology, and Creditâ€. The brand's tone, with products as the main carrier, turned its attention to the international market and established its own brand in the international arena.
Wang Lianghai believes that the winning way for Chinese color TV companies is to play a leading role in the global value chain division of labor through independent technological innovation and the impact of independent brands on overseas. In order to further implement the internationalization strategy, Tongfang has successively established three overseas window companies responsible for sales, investment and acquisition of overseas markets.
Among them, Tsinghua Tongfang (Overseas) Venture Capital Co., Ltd., which holds 100% of the shares, is the investment and financing platform set up by the company in BVI. It has invested in Tongfang.com, which is engaged in the business of academic journal database, and the Group, which is engaged in the operation of energy and environmental protection funds. The company's internationalization strategy has been initially realized in Tinggi, a company that develops high-power LED chips, and Tongfang International, which is engaged in the import and export of consumer electronics products. Tongfang International Co., Ltd. was established in September 2008, specializing in the overseas market business and trade of consumer electronic products such as digital TV sets. Tongfang Optoelectronics (Hong Kong) Co., Ltd., established in 2009, is mainly engaged in the production organization of digital TV LCD modules and sales at home and abroad.
The most complete LED industry chain
As a well-known brand of domestic LED TV, Tongfang is the company with the deepest LED industry chain, and is the only company in China that has LED chip research and development and production; Tongfang has mastered the core advantages of LED industry chain, from the epitaxial film of LED To the TV terminal machine, it has formed the most complete industrial chain in the industry.
At present, Tongfang has successfully developed a complete set of digital TV front-end system products with world-class technology, including front-end encoders, decoders, multiplexers, QAM, EPG systems and data broadcasting systems; successfully launched innovative FM Design and system integration solutions for broadcast synchronization network, digital TV single-frequency network, transmitter multi-channel intelligent network monitoring, etc.; and cooperation with famous overseas home appliance companies, adopting the introduction of the most advanced technology to provide services for the joint development of hotel systems. .
Tongfang's digital TV, LED backlight LCD TV and other products have occupied a certain position in the international market; with the continuous investment of production bases and the continuous expansion of production capacity, it provides an important guarantee for Tongfang's overseas market; Tongfang Asia-Pacific R&D Center in Singapore The establishment will provide an important source for the company's future development...from technology introduction, digestion and absorption, product export, establishment of strategic alliance to “going outâ€, with the establishment of international development strategy, the internationalization path of Tongfang's digital TV industry has become more Clear.
Wang Lianghai revealed that Tongfang’s “THTF†has achieved a good market reputation and will further expand its business customers in North America and Europe in 2010, such as Wal-Mart, Costco, Target, Tesco, UK Department Store, Germany. Karlstedt Wanle, ITM Group, etc., will enter high-value-added products such as kitchen TV and PCTV into the consumer electronics market, and further develop the hotel and hospital TV market.
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