If you can do these 8K now it is time

With the upgrading of consumer demand and high-end development, large-size, picture quality innovation and process innovation have brought opportunities for the development of color TV market. According to data released by Ovid Cloud Network recently, UHD product penetration rate in the first half of 2017 was 58%. The penetration rate of large-size 55-inch products is 40%; the penetration rate of smart products is 85%, and the color TV industry has entered the era of high-level competition driven by technology.

Among them, chasing 8K technology has become a new phenomenon in the household appliance industry and even in the television industry. Many home appliance companies have begun to engage in 8K technology. Recently, as a well-known TV brand Sharp, also released the news that it will release the first consumer-grade 8K TV new products at the end of August.

Many home appliance companies choose 8K technology to break through the high-end of color TV, and 8K technology has stronger advantages than the most popular 4K. The relevant industry experts of the China Household Electrical Appliances Research Institute stated that 8K technology can achieve a pixel resolution of 7680×4320, which is 7680 effective pixels in the horizontal direction, 4320 effective pixels in the longitudinal direction, and the most recent 4K, only 8K resolution. One quarter of the rate. This shows that 8K can bring the ultimate picture quality experience, and the exquisiteness of the picture is indeed unmatched.

It is also based on the advantages of 8K technology, Japanese TV station NHK plans to broadcast live 8K TV signals at the 2020 Olympic Games in Tokyo. Previously, China Telecom and other mobile operators have also deployed Gigabit broadband in all node cities across the country to provide broadband support for the popularity of 8K TVs. In addition, relevant experts from the China Electronics Standardization Institute stated that our country is setting an ultra high-definition television industry standard.

The reality that TV industry development has to admit is that TV is moving toward higher resolution. At the same time, with the improvement of the productivity of LCD panels and the popularization of high-end technologies, the cost of TVs of the same specifications has gradually declined over time. Some "Moore's Law" means that 4K TVs in the market are now at the same price as FHD TVs many years ago. In the future, 8K will become the mainstream of the market, only a matter of time.

But this day is tomorrow? Or is it not far in the future? Still need more time?

8K should be a complete industry, not just a TV.

Talking about the current situation of 8K, we have to talk about the 4K film source problem that has been widely criticized. Consumers are buying 4K TVs, but they are not able to enjoy the joy brought by a complete 4K source. This is also the industry's wait-and-see attitude towards 8K. fundamental. However, the content is only one of the challenges that 8K will face in the future. What really affects the future of 8K is whether the entire industry can grow together, or whether anyone can stand up and build an 8K ecosystem together.

According to industry experts, the perfect 8K ecology should have the following aspects.

1. From the upstream LCD panel to the after-sale maintenance complete industrial chain

“Technology leadership does not mean consumption leads.” Dr. Tian Renhe of the Institute of Electronics of the Chinese Academy of Sciences said that 8K technology has very strict rigid standards, 7680×4320 progressive scan resolution, 22.2 channels, and naked-eye 3D display technology require the entire industry chain to be improved. , But currently there is no formal hearing which vendor has an 8K technology industry chain.

Looking at all the LCD panel production lines in the world, it is not very common to have a production line that can produce 8K LCD panels. Maybe this is a space for future development. But for now, who can master the production of 8K LCD panels and realize TV R&D and assembly? Into the market, and even after-sales service, such a complete industrial chain, who can take the lead in the 8K market.

2. Photographic equipment needs to be recognized by the industry

Dr. Tian Renhe analyzed that, first of all, the lack of photographic equipment will naturally lead to serious shortage of 8K video technology. At present, the resolution of 8K video technology is 33 million pixels, and most of the full-frame SLR cameras on the market are now about 24 million pixels. In other words, even if it is to put photos, most of the SLR camera photo size can not meet the requirements of 8K video technology, let alone require the video screen.

However, it is worth noting that the film "Galaxy Guard 2" released in 2017 uses 8K camera technology. The reason why 8K cameras are used for shooting, the director thinks that 8K shooting can leave more for post-processing and visual reconstruction. Space, especially in the conversion of 2D pictures like 3D pictures, can achieve more realistic results. Although the final movie played by the cinema is an 8K video source, to a certain extent, the popularity of the 8K video camera requires the support of film and television industry practitioners, such as film directors.

8K cameras can not be popularized, in fact 8K content is also not talked about, so 8K is not the time, but also to see such as hall-level film director's cognition.

Does 3.8K processor have manufacturers

"8K technology puts forward higher requirements for video components such as video processors." Dr. Tian Renhe said that the current mainstream image processors must redesign image processors to avoid the problems of high heat and huge data processing.

This problem is just like a double-edged sword. The good use of this tool not only drives the development of the display equipment industry, but also stimulates the development of computer hardware and application industries. The bad use will affect the experience of existing products. The ability to get partners such as Intel, Nvidia, and Qualcomm to build ecosystems in fact has also affected the issue of whether 8K is too early.

4. Content or content

Compared to 8K technology's stringent requirements for hardware such as image processors, the market is more concerned with the content and cost of 8K technology, especially the content, which is now very rare for 8K content.

"Content and display terminals are interdependent. But in the 8K technology, display technology has been achieved, but the content is still basically blank." Experts from the China Electronics Standardization Institute believe that in the past two years in China 4K Just started, even if the current domestic 4k ecological chain is vigorously constructed, ultra-high-definition film content is still scarce, then 8k content beyond 4k technology is even scarcer. Without content, the terminal is useless; without the terminal, the content can only be shelved. Content and terminal are best in the synchronous development model, but unfortunately, these two do not belong to the same industry. Only when the two are developed at the same time can they match the ideal resources to provide to consumers. From the current market perspective, who is capable? It is possible to produce 8K TVs and simultaneously derive 8K content. Who can really open the market? If no one can do it, I am afraid that 8K is still a bit early.

In a nutshell, instead of discussing whether 8K TV is worth buying, it's better to sit down and talk about how the 8K industry will develop in the future. Just release a 8K, maybe it's a bit too advanced. After experiencing the development of 4K TV twists and turns, you may be able to give The future development of 8K TV brings a lot of lessons for reference. Therefore, if these problems are solved, 8K will really come.

Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.