The strong are always strong. Zhongyikang recently released the color TV retail data for April 2018. Hisense TV, which has ranked first in China for 14 consecutive years in market share, has been blessed by the official sponsorship of the 2018 Russia World Cup. The market retail volume and retail sales in April were once again Firmly occupy the first place in the market, of which retail sales reached 19.76%, and the market share was close to one-fifth, setting a record high.
The World Cup is about to start, and people’s demand for large-screen high-definition smart TVs is continuing to heat up. As the official sponsor of the 2018 Russia World Cup, Hisense was commissioned by FIFA to develop special display and broadcast technology around the World Cup. It has successively launched laser TVs, U9, U7, 8800, 7700 and other new series of World Cup spectator products. These products are equipped with the VIDAA AI system, and its unique automatic sports mode, star recognition, and one-click screenshot sharing function of wonderful moments are well received by fans and consumers. welcome.
According to data from Zhongyikang, the retail volume and retail sales of Hisense TV in April increased month-on-month compared to March. Among the top three best-selling products in the overall color TV market, Hisense occupies two seats. From January to April 2018, Hisense TV's retail sales reached 18.65%, firmly occupying the first position. Especially with regard to laser TVs, the retail sales of laser TVs in April increased by 182.04% year-on-year, most of which were contributed by Hisense Laser TVs. According to media reports, in view of the increasingly popular laser TV market, Hisense will soon launch a popular new 80-inch laser TV product with a high cost performance to further harvest the high-definition large screen market.
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