"If 2016 is the first year of VR, then this October can be called the VR carnival month." On October 8, at the Virtual Reality Summit in Gui'an, Guizhou, Lu Shanru, Dean of the CCID Research Institute, said.
Indeed, October is full of evidence of VR carnival: October 4th, Google Daydream View released; October 5th, Oculus Connect3 Developer Conference unveiled the future of social networking; October 13, Sony PS VR listed. In the upcoming November, the VRDC, the independent unit of the GDC conference, will also be launched.
Before the arrival of the October carnival, there has been a variety of evidence to endorse this VR year. Lu Shan quoted the data as saying -
In the first quarter of 2016, the total investment in the global VR/AR sector exceeded US$1.7 billion, of which nearly US$1 billion came from China.
The retail sales of Shenzhen Huaqiang North VR mobile phone box reached 1,000 units per day, and the number of distribution channels reached 10,000 units per day.
In the past three years, the number of new applications for virtual reality patents has exceeded the sum of the previous 20 years. Among them, the number of US patent applications topped the list, accounting for 51%, and Korea, Japan, and China accounted for 29%, 11%, and 6% respectively.
This is evidence on the surface. In Lushan’s view, since the beginning of 2016, these ten events in the virtual reality field are worth remembering.
Event 1: Ali's $700 million lead to Magic Leap
In February, American augmented reality company Magic Leap announced the completion of the $794 million Series C financing, with a market valuation of approximately $4.5 billion. Alibaba Group led the investment, Fidelity, Warner Bros., Morgan Stanley, JP Morgan Chase and Google. Qualcomm and other investment. Magic Leap has raised a total of $1.4 billion to become the most expensive AR company with a valuation.
Magic Leap has not yet launched a product, and has released several augmented reality light field display videos that have not used special effects and synthetic technology, which has attracted worldwide attention.
Event 2: Alibaba launches "Buy+" plan
In March, Alibaba announced the establishment of a VR lab and launched the “Buy+†program to promote VR content development and hardware incubation.
In terms of content, the goal is to build the world's largest 3D merchandise library, leading the future virtual world shopping experience. At the same time, it will promote the production of high-quality VR content by cooperating with its affiliated companies, Ali Pictures, Ali Music, and Youku Tudou.
In terms of hardware, relying on the world's largest e-commerce platform, build a VR business ecosystem, accelerate the popularization of VR equipment, and help the development of hardware manufacturers.
Event 3: Google I/O Conference Launches Daydream Platform
In May, Google launched Daydream, a virtual reality development platform, at the 2016 Developer Conference for the development of Android-based VR headsets, controllers and smartphones. The platform partners include Samsung, HTC, Huawei, Xiaomi and other equipment manufacturers, video content vendors such as Netflix, Hulu, and YouTube, as well as game developers such as EA and NetEase. Google's Daydream-compliant smartphone Pixel and Daydream View headsets were released in October.
Event 4: Disney launches VR experience app
In May, Disney launched a VR experience app that added all of its movie content, including Star Wars and The Avengers, to the app. Compatible with HTC Vive and Oculus Rift, the Disney VR app is free to users, marking the beginning of the industry's content giants.
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