Global leader in listing! Sharp's first 8K TV live evaluation

On August 31, 2017, Sharp officially released the world’s first 8K TV in Shanghai. At the same time, it was also published in Berlin, Germany, Berlin, IFA, Tokyo, and Taipei, indicating Sharp’s emphasis on 8K TV and 8K ecology. In recent days, Sharp has been making an uproar for 8K TV, and it has indeed caused enough sound in the industry. Naturally, all attendees are very much looking forward to having close contact with 8K TV, in order to let readers see the contents of Sharp 8K TV. The author made an on-site experience for 8K TV and shared it with everyone at the first time. Frankly speaking, although 4K TV seems to be quite popular today, in fact, 4K sources are extremely scarce, so Sharp said that 8K TVs should be launched, and those who see the bad are the majority. In fact, I wrote in the news I wrote a few days ago: "Lock on August 31! Sharp will release the world's first 8K TV. Sharp, as a high-end brand in the TV industry, must have done a good job in launching 8K TV. Sure enough, Dr. Chen Zhenguo, vice president of Foxconn Technology Group, said, “Sharp wants to transform from the father of LCD to 8K ecology. Father, full of ambition.
In order to make Sharp 8K TV improve our "vision", Sharp "8K ecological applications, eight smart life", from the eight dimensions of work, education, entertainment, family social networking, environmental protection vehicles, property transaction procurement, health and safety, also Only if the coverage is broad enough, the so-called ecology can be called ecology. Obviously, Sharp is ready to lead 8K new era. Next, let's take a look at how powerful the world’s first 8K TV is.
● Sharp 8K TV initial experience Sharp's world's first 8K TV model is LCD-70SX970A, and readers who are slightly identifiable to the TV model will easily know that this is a 70-inch 8K TV product, according to Dr. Chen Zhenguo's introduction, Sharp 8K. TV positioning is the flagship of the 9 series, is the highest of the 6 series of 14 models in the second half of the year, is also the most high-end TV in all Sharp models.
Sharp LCD-70SX970A overall design is still very interesting, shocking 70-inch 8K LCD panel with both sides of the "big" multi-channel speaker, excellent audio and video specifications worthy of such domineering design, it is interesting that the base is It looks very delicate, and this deliberately creating a "contradiction" design gives the author a good impression. Good design, it is bold.
Sharp 8K TV adopts Japanese original LCD panel, no ** wide color gamut is obviously for QD technology, in fact not all quantum dot technology has ** element, Samsung QLED uses no ** quantum dot Technology, but Samsung QLED color gamut coverage is approximately 100% NTSC, while Sharp LCD-70SX970A uses exclusive color technology, color gamut coverage up to astonishing 103%.
4K technology screen resolution is four times the 1080p, and 8K technology screen resolution is 4 times TV 4K, is 16 times that of 1080p TV, so amazing difference in the response in the comparison picture, can only say that the human eye is very It's easy to be spoiled. Once it's adapted to more advanced technologies, it's hard to go back. An old saying goes well: it's easy to fall into extravagance, and extravagance is difficult.
Next, we start with the design...
● Industrial Design: "Contradiction" is also a science Sharp Sharp LCD-70SX970A industrial design is very charming, all places are very particular about the design, especially the classic base design, impressive.
The true sense of the 8K TV has a physical resolution of 7680×4320, I close to Sharp LCD-70SX970A viewing details, can only be said to have been shocked, the resolution of the picture finishes burst 4K no suspense, so amazing clarity can be in multiple It is very much expected that the field will increase the application efficiency.
This product supports a variety of HDR formats, Dolby Vision and BDA HDR formats, and compatibility is better than most TVs. With the newly designed direct local area backlighting technology (Local Dimming), the scene gives a stunning picture quality experience.
Xiao Bian has tested countless television products. One of the most basic experiences is that TVs must buy dark colors. This is the only way to let users focus their attention on the picture itself instead of white or red borders. As the latest flagship of Sharp TV, the metal material used in the border of this 8K TV guarantees excellent texture, while the overall color is just right, which will not affect the user's vision. Sharp has decades of TV manufacturing R&D experience, and users do not need to worry about it. .
Sharp LCD-70SX970A uses Sharp's classic base design (Sharp's multiple AQUOS TVs use this base design), this base design is very interesting, with ultra-light and thin body looks very stylish and fresh, and when combined with 8K strong body There is another kind of taste, maybe this is a good design.
● Speakers close-up: domineering side leakage also reasoned a TV product if the resolution is raised to 8K, then the corresponding sound quality must also be "worthy", the video and audio balance can be truly responsible to consumers.
From the top design point of view, Sharp LCD-70SX970A irregular shape plays a role in convergence and reinforcement, I like the hollow design between the product frame and side speakers, this separation will make people feel "independent speaker" Very powerful appearance, but also more beautiful.
This product uses rear bass opening design on both sides of the speaker, with 4 high-power speakers, while carrying YAMAHA Audio Engine and DTS 2.0 Digital out (7.1 channel) technology, at least from the specs do not become 8K TV's "soft" .
It must be said that Sharp named the audio technology of this TV as “James,” but its technical principle is “indecent” at one point. The upper and lower sounds collide violently, and then the sound is sent in all directions to achieve a stronger audio experience. .
This product is accompanied by the HDMI 2.0 version of the interface, in fact, HDMI 2.1 version has been released, but unfortunately this product is not equipped, HDMI 2.1 and 8K audio and video have better support. You can see that in order to achieve 8K transmission, this product uses four HDMI 2.0 wire. Of course, it is possible that this is the relationship of display machines. The official version may not have this problem.
● Sharp ecology leads: 8K content has more opportunities than 4K content 4K TV is highly popular today. Why do we almost can't see 4K sources on iQIYI, Tencent, Youku and other platforms, due to the fact that it is very expensive to rent or purchase 4K cameras? Expensive, for these content platform vendors, return on investment is not worthwhile.
In order to change this situation, Sharp decided to fully promote the construction of 8K ecology, and will cooperate with Hunan TV, Zhejiang Satellite TV, iQIYI, Youku and other platforms to negotiate cooperation and make 8K end users step by step.
For example, in order to promote the construction of 8K ecology, if 8K photographic equipment produced by Foxconn OEM is sold to major content manufacturers at an amazingly low price, or in the form of interchanging resources, then 8K content will have “ecology. "Partners", therefore, 8K content is not available now. Once there, it may scare you in terms of quantity.
In any case, the official launch of 8K TV means that the display industry is entering a new era. According to Sharp's vision, 8K TV will not only affect the entertainment video field but will really improve our lives in various fields. From the perspective of on-site experience, Sharp LCD-70SX970A is admirable in terms of product design, hardware specifications, and picture quality performance. There is no doubt that this is an excellent TV product.
Sharp official price of LCD-70SX970A 68,888 yuan, as of August 31, 2017, Sharp Tmall flagship store has sold 70 units, maybe you see this article, sales have exceeded 100 units, which is a good At the beginning, it is also expected that early 8K era will come under the guidance of Sharp. In the end, we look forward to the evolution of the father of LCD to the father of 8K ecology.

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