Under the trend of consumption upgrading, consumers have increased their investment in health, especially in the purchase of healthy home appliances. “Quality appeal†has already defeated “price appeal†to become the mainstream. Affected by the upgrading of consumer demand, the popular health appliances in recent years, water purifiers, are gradually developing towards high-end.
According to research by authoritative organizations, since 2018, high-end water purifiers have further penetrated the market, and large-flow, intelligent, aesthetic, and environmentally friendly have become important reference indicators for consumers to purchase water purifiers. As a benchmark leader in China's water purification industry, Gion has also increased its presence in the high-end water purification sector in 2018.
High-end new products frequently increase the competition in the new era
Industry experts have long predicted that the future water purification market will grow to a hundred billion level, and the acceleration of current consumption upgrades is clearly a powerful driving force for the expansion of the industry. There are hundreds of water purification brands in China, and the leader, Liyuan, has long been committed to promoting the development of high-end products to adapt to the evolution of the market. Since 2018, the new series of products launched by Gion has become the best embodiment of its high-end strength.
In March, Gion KRL2803 barrelless reverse osmosis water purifier and KRL3803 barrelless reverse osmosis water purifier were listed separately and were welcomed by the market. In April, Gion KRL5806 barrelless reverse osmosis water purifier and KRL6806 barrelless reverse osmosis water purifier were also launched. KRL5806 barrelless reverse osmosis water purifier was created during the 419 super brand day and the fifth period of the park. Product sales, product strength can be seen.
In fact, even in the high-end water purification market, the new products of Gion are the best. In terms of clean water flow, Gion KRL2803 and KRL3803 have reached 400G, KRL5806 and KRL6806 have reached 600G, which can fully meet the needs of current consumers for water production speed. In terms of intelligence, Gion’s new series are equipped. The patented FMS intelligent filter management system is extremely user-friendly; the pure wastewater ratio is 1:1, and it is also green and environmentally friendly; in terms of aesthetics, the new series of products in Gion are rarely rivals. It can be said that the launch of new products has become a major obstacle for Gengyuan to compete for the high-end market.
Professional accumulation of thin hair to achieve high-end new benchmark
Faced with the improvement of the current living standards, coupled with the influence of the consumer groups led by the 85s and 90s, the high-end has become the only way for the Gion. Gion also has sufficient resources and strength in the high-end water purification. Domain implementation leads.
Since its establishment in 1998, Gion Group has been committed to leading the development of the domestic water purification industry through technology and services. As the leading company in China's water treatment technology, Liyuan has won hundreds of domestic and foreign patents, and won the "National Science and Technology Progress Second Prize", "National High Technology Research and Development Program (863 Program)", "China Standard Innovation Contribution" Awards and other major scientific and technological awards; Liyuan is also a national innovative pilot enterprise and a national enterprise intellectual property pilot unit, and the National Household Appliance Standardization Technical Committee water purifier and its system standardization working group leader unit, has led or participated in the drafting of ten The remaining national and industry standards.
It is worth mentioning that, relying on deep industry technical experience, in the 2018 years, Gion once again began to comprehensively strengthen its products and form a superior "product force", which is not difficult to see from the 2018 Gion brand new series of products. .
In recent years, Gion has also gained a good reputation in the field of high-end water purification. On 2017 GWPS, Liyuan won the 2017 Thales Excellence Product Award “2017 Thales Consumers Favorite Product Awardâ€; at the 2017 China Water Industry Ecology Conference and Brand Event Awards Ceremony, Gion received “2017 China Clean Water†Industry Brand Event Excellence Brand Award “2017 Commercial Water Purification Brand Award†“2017 China Water Purification Industry Brand Event Excellence Innovation Product Award†three awards; in 2018, Gion is awarded the “Gold Award†for high-end home appliances In addition, the GRP KRL6806 barrelless reverse osmosis water purifier was awarded the Oscar-Tallis Excellence Product Award in the water purification industry at the GWPS Global Water Purification Market Summit in the early 2018.
“The situation of the water purification market has become very clear. In line with the market trend, the change from low quality and low price positioning and the realization of high-end positioning is the smooth path for excellent water purification enterprises to the future.†Industry commentators said that Gion has continuously increased the high-end water purification market. Strengthening high-end occupancy is undoubtedly a wise move, and a new high-end water purification benchmark has already started.
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