Mohamed Butt, President and CEO of General Electric Asia Pacific Lighting, who came to Japan for the keynote speech at the 3rd New Generation Lighting Show, recently interviewed reporters about the company's LED business strategy. .
According to Butt, GE's LED business strategy is to provide Total Lighting Solution. That is, not only sticking to the LED, but also aiming to provide the lighting solution required by the user. The company's business began with incandescent light bulbs. It has been providing lighting fixtures and light bulbs to users for a long time. However, to meet the needs of users, it is not enough to provide these products. GE's goal is to provide users with lighting solutions including these products. . In this way, the company hopes to improve the user satisfaction while transforming the traditional concept that the company has only stayed at the product level.
Butt said that LEDs are not just providing LED lighting, but providing solutions that meet the different requirements of users in each region according to each region. As a result, we will work with our partners in all regions to provide solutions that meet regional requirements. The LED lighting market is broadly divided into three categories: infrastructure, consumer electronics and retail. However, the importance evaluation methods in different regions are not the same. In response to this, the company hopes to continue to expand its business on a project-by-project basis with its partners. For example, in areas where the retail market is expected to expand but the subsidy is small, measures to shorten the investment payback period of LED lighting will be adopted quickly. In areas where infrastructure markets such as street lamps and stadium lighting are expected to expand, systems that can cope with large-scale projects will be improved. . Through these measures, the market is opened up in various regions.
In addition, from the perspective of the LED itself, the performance level of color rendering and brightness is increasing every year, and it is expected to achieve the required performance requirements in various application fields after two to three years. In addition to performance, to make LED lighting popular, awareness education and shortened payback period are also important. Awareness education refers to education that encourages users to understand the advantages of LED lighting. At present, education in this area is still not enough. The payback period is the time to reduce the initial investment by using low-power performance after LED lighting is introduced. This can be shortened by lowering the price and increasing the brightness per unit of power consumption. Regarding the procurement of LED products, the best manufacturers will be selected according to different time and use. At present, the launch cycle of new LED products is only half a year, and signing long-term procurement contracts with specific manufacturers is not a good strategy.
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