The first and basic job for foreign trade clerk is to write a foreign business letter. But how to write a business letter, if you get the customer's attention, how can we not be deleted as spam by the customer? This requires everyone to observe carefully in the usual work, and think carefully. Here are some personal experiences. I hope to be useful to foreign trade personnel.
Although an e-mail that is more provocative and watchful can help attract customers' eyeballs and ultimately seduce customers' interests, due to differences in the habits and interests of each person reading, A thinks that a good text may not be appetite, so Saying what we can do is constantly adjusting the way and content of our letters based on the response rate in an effort to increase the response rate of our customers. However, it is clear that we cannot guarantee which method is the best we have done. Just increase the probability, just like buying a lottery ticket. The odds of a single and a multiple are not the same, but are you sure to win the doubles? Not necessarily. Because many non-human factors were not controlled by us at the time of this letter--a few processes need to be blessed by God:
The first is that our emails should not be BLOCKed by their mail server as SPAM emails. (In fact, being listed as SPAM is also the ultimate end of many of our emails. Although avoiding bulk emails, try not to send HTML in the first letter or do not add attachments to avoid being listed as SPAM, but from China. Mail is still easily categorized as spam by foreign servers. Secondly, customers do not want to read email headers and delete emails. (Simple and direct headers are open to some customers when they see interest, but some customers may At first glance, when spam is deleted, whether or not the title is good or bad is not a good thing. The customer's hobbies are also radish greens. They are all good and not good enough. They can only rely on luck to be chosen by them.) Whether or not you have this letter in the company has the right to decide, if he does not care about the content he may be removed as rubbish, so that luck in this process is also important. Therefore, I personally feel that the mail-based development client model comes down in one sentence to be in RIGHT TIME IN A RIGHT WAY TO A RIGHT PERSON WITH A GOOD LUCK.
RIGHT TIME: When does the letter have a relationship? The answer is yes, and it's very important. Generally speaking, it is not suitable to send letters on Mondays, because usually the customer's mailbox will be full of business letters or spam on Mondays. At this time, he will not be very serious in dealing with the mail, and may be dragged into the dustbin at a glance; the difference in time difference is larger. Customers such as Europe and the Middle East, India, are better suited to send letters in the afternoon. They can see the letters immediately during working hours, which is crucial to increase their response rate. Generally speaking, the time for sending messages should be better focused on Tuesday, Wednesday, Thursday and Friday. Due to the proximity of the weekend on Friday, customers need to deal with more things and may be busy. At this time, customers may not look at you seriously. The business recommendation letter, so the letter must pay attention to grasp the time, which is an effective means to effectively improve the response rate.
RIGHT WAY: First ensure that the first letter of recommendation must not be sent in mass. In the e-commerce process we use to develop business with pure EMAIL, there may be N ways to search for customers. However, how to let customers read your advertising letter and return to your letter does not seem to dare to guarantee that he can do it absolutely. To ---- but in fact there is not a way to ensure that your target customers will certainly manage you, we can only try to write a letter of recommendation more popular appetite to enhance the desire of customers to read the letter and open the letter After reading the interest of the patient patiently and letting the customer understand the content of the introduction, some thoughts emerged. The idea is the motivation of the customer to reply, and the reply is the last word. Of course, a letter written in a terrifying manner was once equal to zero if it was listed as a SPAM by the server; if it passed the server, but the customer looked at the title and felt that the taste of spam did not look directly at the deleted value; it was also zero; After that, nothing felt that it was basically declared equal to zero; only the customer looked a bit worthwhile, although there was no immediate reply but the archiving process, in theory, this is still a little bit of a head, because when he needs it he remembers you Will come out to contact the contact; of course, the only thing that makes sense is that customers will respond directly to you when they read your masterpiece. Therefore, it is also important to appropriately adjust the content and manner of the correspondence based on the response rate. It is best to remember that the first letter should not be written too long or is too bureaucratic. It is better to be creative. Don't be as creative as other people's advertising letters. No one will be interested in watching it.
RIGHT PERSON: Whoever saw your letter is the most effective. This is a question that you should consider before sending a letter. It is best to find this person directly instead of referring to TO WHOM WHO WILL CONCERN in general, if you can't find the guy's actual name. We had to address MR+ directly; however, it is strongly recommended that you contact him when searching for his name and his personal email address. This will greatly increase the response rate of the letter. If you really can't find this guy's email and personal email, then you have to send it to the company's INFO email and let the company's person handle the email. For example, if you send it to the company's INFO mailbox to MR.MANAGING, DIRECTOR or MR.GENERAL MANAGER's letter, if the content doesn't look like SPAM, people will usually turn it for you according to your job title. However, it is the contents of the letter that can help you at this time. If you can mention in the letter some of the actual things of their company will often prevent your letter from being listed as the end of SPAM, it can be said that RIGHT PERSON is raising the reply. Rate the most important step in this circle. Finding this person who can make decisions on his own has the means to open the situation in the most direct way for smooth business communication. It is better that you can get the person’s name and its Personal Mailbox.
Foreign trade letters are the beginning of foreign trade personnel, and also the successful way for foreign trade personnel. A good foreign trade official must be an excellent writer of foreign trade letters. Good luck to everyone.