Color TV giants return to high-quality competition prices to be close to the people

Display technological innovation to promote color TV industry upgrade

This is how LG and Hisense, which stick to the OLED camp, show consumers how amazing the quality of OLED technology is. Samsung and Sony are focusing on the liquid crystal field. Using quantum dot technology, we can also prove that LCD can achieve high contrast. Outstanding color picture, but both camps focus on the picture quality. According to people in the industry, with the return of TV "watching" essence, display technology innovation has gradually become the main force driving the new round of color TV industry upgrading.

On April 21st, Samsung SUHDTV first landed in Yangcheng and launched the flagship models JS9900 and JS9800. Through the comparison of SUHDTV and LED TV, people on the scene felt a huge breakthrough in “quality”. According to Samsung Electronics South China TV Sales Manager, SUHDTV has a wider color gamut and can represent the colors that are closest to nature. Compared with OLED TVs, the brightness is 5 times higher and the color performance is relatively increased by 9%, and the key is SUHDTV. The quantum dot display technology.

The reporter learned that QD TVs use blue LEDs as backlight sources. When this blue light passes through a material medium containing cadmium elements, it reacts with extremely fine nanoparticles (this kind of particles is called quantum by TV manufacturers. Point), emitting pure red and green light, so quantum dot TV's color gamut performance is very good, with a coverage rate of 110%. Samsung had already begun to develop quantum dot technology in 2002. Compared with traditional quantum dot technology, SUHDTV has the advantage of “cadmium-free” and is more suitable for home use.

Although the picture quality is good but the price is not close to the people

Coincidentally, TCL launched the world's first Quantum Dot TV at the end of last year. This month it also introduced TV+ Quantum Dot Surface TV to open up quantum dot technology and surface technology.

In OLED TVs, LG uses organic pixels for self-illumination, and its color gamut coverage is also better than ordinary LCD TVs. Hisense's new XT910 and K720U series of ULED curved surface television products not only continue to use the self-developed dynamic backlight control technology and HiView landscape engine technology, but also achieve dynamic effects, color gamut, and peak brightness through the fusion with curved surface technologies. Key indicators have been upgraded.

Although new products are worth praising in quality, they are expensive and expensive. A brand of a 65-inch SUHD TV, the home appliance store price 34999 yuan, 55 inch price 24999 yuan, and 55 inch UHD TV price 14,999 yuan, a difference of nearly two million, most brands of OLED TVs are also concentrated in 20,000 yuan Around, and ordinary LCD 4K TV prices are basically below 10,000 yuan. Store sales staff told reporters that the price of ultra-high-definition TV is relatively high, and ordinary consumers do not buy much.

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