The traditional TV terminal equipment has gradually declined, and today's Internet TV opens up new entrances for home entertainment through new technologies and new applications.
Seeing millet, LeTV, and so on, in the smart hardware field, Mango TV has finally been impulsive. On the afternoon of August 8, Mango TV held a conference in Beijing called "Multiple Fun." At the conference, Mango TV launched the MUI, a smart television system developed on the basis of SARFT's TVOS. The system will be installed in hardware products such as mango boxes and mango TVs. At the press conference, Mango TV also announced that it officially entered the smart TV market. At the same time, it will fully enter the smart TV system and hardware areas, and its products will be available before the end of this year.
According to the official introduction, MUI, a smart TV system independently developed by Mango TV, is quite different from the TV system already on the market, mainly in the following aspects:
Start broadcasting, turn on the TV directly into the viewing mode, the user is more convenient to watch;
Content channelization, reconstructing channels according to user habits, reprogramming the program, and placing the user's favorite columns in a conspicuous position, can more effectively reduce the user's purposeless choice, and the user just directly enters the relevant channel. Can watch;
"Cover operation", the user does not interrupt the video being watched while doing other operations, but provides an additional layer of operation interface on top of the viewed video;
In order to meet the needs of different levels of users, MUI will also do a lot of targeted optimization, such as supporting barrage broadcast, watching videos while also handling personal affairs, etc.;
Fully open, in addition to its own video content, Mango TV may no longer be confined to the exclusive content of Hunan Satellite TV and Mango TV, but will adopt a more open attitude and will join other video sites and pre-install legitimate video software.
It is reported that various types of hardware products such as TVs, boxes and projections equipped with this system will be introduced one after another. At the same time, Mango TV will launch with Bai Lifeng the first TV box equipped with MUI system (officially, this is an Internet TV box that differs from traditional perceptions in terms of hardware to software), and it is jointly developed with Skyworth and Gome. The self-owned brand Smart TV - Mango TV will be officially released at the end of this year.
In June last year, Mango TV announced the completion of A round of over 500 million financing, including investors such as Shanghai Guohe, Lianxin Capital, Xiamen Jianfa, and China Wentou. At this time, the company's valuation has exceeded 7 billion. In June of this year, Mango TV continued to complete Series B financing, amounting to RMB 1.5 billion. After this financing, the company’s market valuation reached RMB 13.5 billion.
Mango TV has a large amount of Hunan Satellite TV's single broadcast resources in terms of content, accounting for more than 30%. At the same time, it has an inherent advantage in terms of brand, content production, fan conversion, and popular IP. In addition, Mango TV has another advantage - policy dividends, including key resources such as "Internet TV content service license" and "Internet TV integration broadcast control license". Compared to Xiaomi and LeTV, the soft spots on the license plate will sooner or later become a bottleneck, making Mango TV as a latecomer likely to snatch more cake.
However, comparing the market value of LeTV over 100 billion yuan, Xiaomi’s valuation of US$45 billion, as a mango TV with a valuation of only 13.5 billion yuan, can it be the last in this game without gun smoke?
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Seeing millet, LeTV, and so on, in the smart hardware field, Mango TV has finally been impulsive. On the afternoon of August 8, Mango TV held a conference in Beijing called "Multiple Fun." At the conference, Mango TV launched the MUI, a smart television system developed on the basis of SARFT's TVOS. The system will be installed in hardware products such as mango boxes and mango TVs. At the press conference, Mango TV also announced that it officially entered the smart TV market. At the same time, it will fully enter the smart TV system and hardware areas, and its products will be available before the end of this year.
Start broadcasting, turn on the TV directly into the viewing mode, the user is more convenient to watch;
Content channelization, reconstructing channels according to user habits, reprogramming the program, and placing the user's favorite columns in a conspicuous position, can more effectively reduce the user's purposeless choice, and the user just directly enters the relevant channel. Can watch;
"Cover operation", the user does not interrupt the video being watched while doing other operations, but provides an additional layer of operation interface on top of the viewed video;
In order to meet the needs of different levels of users, MUI will also do a lot of targeted optimization, such as supporting barrage broadcast, watching videos while also handling personal affairs, etc.;
Fully open, in addition to its own video content, Mango TV may no longer be confined to the exclusive content of Hunan Satellite TV and Mango TV, but will adopt a more open attitude and will join other video sites and pre-install legitimate video software.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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