According to foreign media reports, Ampere Computing, a start-up company led by former Intel president Renee James (Renee James), said on Tuesday that the company launched its first data center chips, using the ARM architecture.
The company said that these new chips, priced between US$550 and US$850, have been selected by Lenovo Group and several other companies that manufacture servers.
Intel occupies a dominant position in the server chip market, controlling more than 90% of the market share. However, AMD will increase its market share in the coming year. Behind this is because Intel's latest generation chip manufacturing technology has skipped votes, and related server chips are unlikely to be available before 2020.
However, Ampere CompuTIng has taken a different path from Intel and AMD. Intel and AMD both use the x86 architecture, while Ampere CompuTIng uses the ARM architecture, which requires less power to operate and lower manufacturing costs.
But ARM technology still cannot match Intel's computing power. Ampere CompuTIng and competitors such as Qualcomm and Cavium are working to change this status quo in order to attract data center customers from Intel. Major technology companies such as Alphabet's Google and Facebook are the world's largest buyers of Intel's server chips.
James has worked at Intel for 28 years and has worked closely with these customers of the company. Ampere CompuTIng said its chips (16-core and 32-core, up to 3.3G version) are designed to compete with mid-range traditional server chips. But James said that the company pays special attention to ensuring that the chip can run the customer's software well.
Unlike Intel, Ampere Computing does not produce its own chips. Its production is made by chip foundry company TSMC, which is similar to Apple and Qualcomm. But this means that the next-generation chips that Ampere Computing is scheduled to launch in 2019 will be produced using TSMC’s 7-nanometer manufacturing technology.
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